You are smart, but how about your marketing goals? Are they smart too? When thinking about your marketing strategy and goals over the next 12 to 24 months, start with defining what makes you successful in your efforts. By understanding your goals you can create...
Disrupt, Connect & Inspire. That’s the whole point of a campaign isn’t it? Disrupt a viewer and catch their attention and connect your content to their lives somehow, and finally inspire them to take action. Whether it’s “buy a ticket, make...
How can video search impact search engine rankings? Does having a video have positive or a negative impact on where Google serves up your site? Considering 60% of the views on YouTube are search engine driven, and Google owns YouTube, it is safe to assume search...
The Race Whenever I start to hang my head in front of failure’s face My downward fall is broken by the memory of a race. A child’s race, young boys, young men … how I remember well Excitement sure … but also fear … it was not hard to tell. They all lined up so full of...
2015 Roster of Idaho Business Leaders Highlighted Through Video As Gardner Company’s COO, Tommy Ahlquist, put it, “it’s all about relationships. “Business in general, but more specifically in Idaho, is all about building strong relationships,...
Strategies to Grow Your Business Without Burning up the Budget You’ve heard the term, “throwing it at the wall and seeing what sticks” or “taking a shotgun approach” when it comes to marketing. And as tempting as it is to try a little of this and a little of that, in...
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