“It’s not the plan that is important, it’s the planning.” Dr. Graeme Edwards This is a very important quote to consider when thinking about why some businesses succeed, while others fail. In fact, it is estimated that 50% of businesses fail due to lack of planning....
In our last conversation, 5 Keys to Social Media Success – Part 1, we laid out the framework for successful social media marketing. In short, you need to empathize with your audience before you have the ability to create relatable content that is more likely to be...
“Why should I even have a Facebook page,” or “I’m not sure what to do on social media…it always seems to be changing and shifting…I just can’t keep up.” These are but a few of the common responses to using social media as a business tool. Makes sense...
Dear Business Owner, Can you tell me what your marketing goals look like? More importantly, have they worked to bring you business? For most, the answer is uncertain. Oftentimes, people think of marketing as a necessary evil, only completing the task in the same...
Peppershock Media’s Happy Holidays Norman Rockwell’s Freedom From Want Norman Rockwell’s Freedom From Want, also known as The Thanksgiving Picture or I’ll Be Home For Christmas, is widely held as an iconic representation of a holiday...
Shocktoberfest is creeping quickly around the corner and this year we have added a new fear factor to the mix. Before our annual spooky bash in the studio, there will be a business success workshop! Along with two spectacular guest speakers, this year President and...
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