7 Solid Marketing and Advertising Tips

by | May 18, 2015 | blog

Strategies to Grow Your Business Without Burning up the Budget

You’ve heard the term, “throwing it at the wall and seeing what sticks” or “taking a shotgun approach” when it comes to marketing. And as tempting as it is to try a little of this and a little of that, in today’s hyper-divided, ever-shrinking, micro attention spans, you really may be better off lighting a pile of money on fire (might earn you some press at the very least!). We’re happy to share our marketing and advertising tips with you to improve your effectiveness. Some of the bullet points below are quick ideas to get you thinking. Use this as a platform to launch a brainstorming session with your team and when you’re ready, we’re here to help implement your most off-the-wall ideas!

First, a look back at what the numbers told us in 2014:

  • 310.3 million (87.7%) North Americans online
  • 37% of businesses use Facebook, 10% use Twitter, 2% use Pinterest or Instagram
  • $118.4 billion spent on digital marketing
  • 25 million Americans use coupon apps each month
  • 284 million active users on Twitter
  • 1.2 trillion Google searches per year worldwide, or 40k searches per second
  • 2014 digital marketing budgets increased by 10.5%
  • Videos on landing pages increase conversions by 86%
  • 187 million unique LinkedIn visitors in 1 month!
  • 100 million monthly active Snapchat users
  • 1.23 billion monthly active Facebook users, 945 million mobile users

Here are 7 tips and tricks to consider when mapping out your marketing plan.

#1. Setting and Tracking Goals

When thinking about your advertising for the year you’ll want to first start out knowing what makes you successful in all your efforts. There are several key indicators that can give you an indication that you’re on track and doing things right!

#2. Email Marketing Strategies and Considerations

email-logo

Email marketing is a great way to advertise your business’s product or service or for a non-profit a great way to get awareness about your cause. It’s trackable and provides a good way to test your messaging for other mediums.

email marketing strategy92% Of businesses use email to share info about new products and services!
62% Of consumers have made a purchase online as a result of email marketing
Peppershock is an affiliate vendor partner with Vertical Response. We can help set your business up and customize your emails to reflect your brand. We can help you build an email marketing list the right way and help you create, send, and track emails, social media posts, and videos that look great on any device. There are a number of considerations to make when creating good email marketing strategies.

exact-targets-2014-state-of-marketing-reported

#3. Mobile Marketing

people-used-a-discount-from-a-marketing-email

Marketing eMail DiscountBy using mobile advertising you can increase your brand awareness and stay top of mind while your audience is on the go.

e-commerce or m-commerce, by selling your products and services on mobile platforms you increase your chances of being seen
Data-capture, creating forms that capture your potential customer’s contact information so you can follow up with them and have lasting relationships with your customer
Coupons, codes, and conversations, by using coupons, codes, and commenting or having conversations with your customers you are engaging their interests further, and let’s face it; everyone likes it when they get a deal!

Coupon apps are used by about 25 million American each month

  • Over 60% of unique email opens occurred on a mobile device.

#4. Social Media & Digital Consumption

content-is-still-king
Amplified Employees, Bloggers

  • B2B Storytelling
  • LinkedIn
  • Instagram
  • Snapchat
  • Tumbler
  • Pinterest

social-media-channels

#5. Tell your Brand’s Story

It’s inherently in our nature to gravitate toward those we know, like, and trust. That’s why great brands tell their story and connect with their customers. Keep these adjectives handy the next time you sit down to write an email, a social media post, or hop on a phone call.

content-marketing-cycle

      • Be engaged
      • Be Inspiring
      • Be relative
      • Be attention-grabbing
      • Be entertaining
      • Be humorous
      • Be active
      • Be an experience
      • Be visual
      • Be conversational
      • Be enlightening
      • Be helpful
      • Be honest
      • Be compelling
      • Be charitable

content-marketing

    • Be connectedContent Marketing Cycle
    • Be heard
    • Be profitable or make a difference
    • PPC; Ad retargeting & Banner adsContent Marketing
    • Social; Contests, for example:United Heritage Famous Idaho Potato Bowl Animation
    • Facebook Ads, sponsored posts, boost & more
    • SMS (short message service or text messages)
    • Google Ad Words, Google Video Ad Words
    • Twitter & Sponsored Tweets
    • LinkedIn advertising
    • SEO, SEM
    • Online quiz marketing! Driving traffic exponentially.
    • Using type headlines, https://www.buzzfeed.com

ViralNova…feeding the Facebook frenzy!

  • Reposting interesting content from others
  • Anticipate, reacting, generating the content, responding, and distributing/publishing content quickly and efficiently is the new norm

#7 Metrics, 10 metrics to use

1. Website Traffic, the top metric for content marketing success

2. How many conversations = Conversions or Sales

3. Lead quality

4. Lead quantity

5. Social media sharing

6. SEO Ranking

7. Time spent on a website

8. Subscriber growth

9. Feedback from customers

10. Company, product, or service awareness increases

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About the Author

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging.

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