Inquiring minds…

Inquiring minds…

Peppershock is always an adventure and this will truly be a remarkable adventure!  I will try to keep my blog updated as much as I can over next week but am not sure b/c of cell phone reception. We plan to share photos at ShocktoberFest on Oct. 9th @peppershock...
Dudeism is the Preferred Nomenclature

Dudeism is the Preferred Nomenclature

As an officially ordained Dudeist priest, I feel it is necessary to spread the good word. First, The Dudespaper…a lifestyle magazine for the deeply casual. The Dudespaper is the official publication of The Church of the Latter-Day Dude, a religion better known as...
The Happy Marriage of Public Relations and Advertising

The Happy Marriage of Public Relations and Advertising

A lot has been made out of establishing the differences between public relations and advertising, but where do the two meet? For starters, if they aren’t meeting for you at all, you’re not making the most out of the potential relationship you could be enjoying. And...
The Value of a Peppershock Education

The Value of a Peppershock Education

In times of economic distress, the survival of small businesses often depends on the communities they do business and form partnerships within. Part of being a community partner means an active participation in the success of the academic pursuits going on in your...
Communicating Now: It’s Time to Bring It All Together

Communicating Now: It’s Time to Bring It All Together

It can’t be said often enough of the impact that an effective advertising campaign has on creating and prolonging the life of your organization. In order to stay competitive in this economy, your business requires bleeding-edge ideas, innovations, and the techniques...
Like a Blueprint

Like a Blueprint

Custom home building is no different than building a custom marketing message. You wouldn’t go directly to a builder and say, Build me a house. I think I want this, this, and that. Here’s a check…have at it.” You’ve got to start with a very well-defined plan, a...
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