Reach Success in Your Marketing–Know Your Audience!

“It’s not the plan that is important, it’s the planning.” Dr. Graeme Edwards This is a very important quote to consider when thinking about why some businesses succeed, while others fail. In fact, it is estimated that 50% of businesses fail due to lack of planning....

5 Keys to Social Media Success – Part 2

In our last conversation, 5 Keys to Social Media Success – Part 1, we laid out the framework for successful social media marketing. In short, you need to empathize with your audience before you have the ability to create relatable content that is more likely to be...

5 Keys to Social Media Success – Part 1

“Why should I even have a Facebook page,” or “I’m not sure what to do on social media…it always seems to be changing and shifting…I just can’t keep up.” These are but a few of the common responses to using social media as a business tool. Makes sense...

Marketing 101: Goals Are EVERYTHING!

Dear Business Owner, Can you tell me what your marketing goals look like? More importantly, have they worked to bring you business? For most, the answer is uncertain. Often times people think of marketing as a necessary evil, only completing the task in the same...

Happy 7th Anniversary, Peppershock!

The story starts back in 2003 when Drew and I were working hard on our dream of owning and running a video production company. After living in West Seattle for a couple of years, we got married and moved back home, bringing big city experiences with us to the Treasure...