Day in the Life

Working at Peppershock takes me back to the time before I made the decision to be a graphic designer. I’m the youngest member of the Peppershock crew, a millennial and a 90’s baby. If you asked me what I wanted to be when I was six years old, I would have told you...

Reach Success in Your Marketing–Know Your Audience!

“It’s not the plan that is important, it’s the planning.” Dr. Graeme Edwards This is a very important quote to consider when thinking about why some businesses succeed, while others fail. In fact, it is estimated that 50% of businesses fail due to lack of planning....

5 Keys to Social Media Success – Part 1

“Why should I even have a Facebook page,” or “I’m not sure what to do on social media…it always seems to be changing and shifting…I just can’t keep up.” These are but a few of the common responses to using social media as a business tool. Makes sense...

Marketing to Millennials – Don’t Sell to Me: Make it Genuine

By Drew Allen Principal | Creative Director As boomers are retiring, the buzz hovering around industries across the world is all related to Millennials. Millennials are the next generation coming up through the ranks throughout businesses everywhere. This group is...

The Peppershock “Marketing Needs Assessment”

So you’ve decided that you need to hire a marketing firm to help you identify, organize, and plan for your marketing efforts. You’re probably scratching your head and wondering, ‘where do I turn?’ Chances are, you’ve either heard the horror stories or experienced them...