I was asked, “How can we effectively partner with radio stations to do more than just spots (commercials or public service announcements) on the air?” Here are my thoughts about radio. I encourage our radio reps to chime in too for any additional ideas or...
Strategies to Grow Your Business Without Burning up the Budget You’ve heard the term, “throwing it at the wall and seeing what sticks” or “taking a shotgun approach” when it comes to marketing. And as tempting as it is to try a little of this and a little of that, in...
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