How to Build Your Audience with Brand Story Videos

How to Build Your Audience with Brand Story Videos

Every business has a story to tell and visitors (potential customers) to your website are thirsty for video content. Google likes text for SEO purposes, but people want to consume video. Did you know that visitors will stay 2.6x more minutes on your site if you have...

Reach Success in Your Marketing–Know Your Audience!

“It’s not the plan that is important, it’s the planning.” Dr. Graeme Edwards This is a very important quote to consider when thinking about why some businesses succeed, while others fail. In fact, it is estimated that 50% of businesses fail due to lack of planning....

The Happy Marriage of Public Relations and Advertising

A lot has been made out of establishing the differences between public relations and advertising, but where do the two meet? For starters, if they aren’t meeting for you at all, you’re not making the most out of the potential relationship you could be enjoying. And...

The Happy Marriage of Public Relations and Advertising

A lot has been made out of establishing the differences between public relations and advertising, but where do the two meet? For starters, if they aren’t meeting for you at all, you’re not making the most out of the potential relationship you could be enjoying. And...