When we were approached by the Magic Valley Mall to produce a TV commercial that had a regional appeal but looked like it could be a national audience we got excited! We started thinking about the mall and wanted show the experience of a “Day at the Mall Magic Valley Mall” through selfies. Knowing we were going to produce three commercials within this campaign we chose to develop a different commercial for three different target audiences, but keep the same theme running throughout. With each of our target audiences in mind we created a concept that could really showoff the their mall experience of Fun, Food and Fashion in a creative way.
#BestDayEver #MagicValleyMall
