Magic Valley Mall

Industry

Travel & Leisure

Services

  • Full Service Digital

Commercial Video

Three commercials use stop motion, selfies, and hashtags to showcase Magic Valley Mall as a fun hangout

View Portfolio - Magic Valley Mall Portfolio

Regional Commercial Campaign

A Day at the Mall

When we were approached by the Magic Valley Mall to produce a TV commercial that had a regional appeal but looked like it could be a national audience we got excited! We started thinking about the mall and wanted show the experience of a “Day at the Mall Magic Valley Mall” through selfies. Knowing we were going to produce three commercials within this campaign we chose to develop a different commercial for three different target audiences, but keep the same theme running throughout. With each of our target audiences in mind we created a concept that could really showoff the their mall experience of Fun, Food and Fashion in a creative way.

#BestDayEver #MagicValleyMall

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