Cascade Chamber of Commerce

Peppershock created a series of videos highlighting Cascade’s beautiful natural resources and wide variety of outdoor activities. From trails to waterways, in the snow or the sun, there is something to do in Cascade for everyone.

Peppershock created the Cascade Chamber of Commerce’s Instagram page in the Spring of 2018, since its creation the page has gained 1,205 followers. Here are some example posts from the profile.

Peppershock created a new logo for The Cascade Chamber of Commerce. The new logo is versatile, scaleable, and better reflects the fun and family friendly atmosphere found in the city of Cascade. The logo consists of a landscape scene, the logo mark, and the Cascade Idaho Chamber of Commerce lettering, the logotype. The design includes a sunset, snowy mountains, trees, and a lake, representative of the four seasons of recreation in the area. Each of these elements are outlined in black with various colors placed behind.

Want to learn more about Cascade, Idaho or how Peppershock Media can grow your brand, business or following?

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“Ice Fishing in Cascade Idaho” video is the most recent upload (in Jan 2024). The average duration for the video was 89.6%.

We had the opportunity to partner with local families, hotels, restaurants, and an outdoor gear shop to showcase the authentic experiences visitors can enjoy—from lakeside adventures and scenic views to local dining, shopping, and places to stay.

1. What marketing services did Peppershock provide for the Cascade Chamber of Commerce?

Peppershock developed and executed a comprehensive tourism marketing strategy that included video production, website optimization, digital advertising (CTV, OTT, display), social media marketing, branding, graphic design, photography, and ongoing analytics reporting to help attract more visitors to Cascade, Idaho.

2. What results did the Cascade Chamber of Commerce achieve?

Since partnering with Peppershock, the Cascade Chamber has experienced continued tourism growth, increased website traffic, stronger social media engagement, improved brand recognition, and higher visitation to local attractions. The campaign also contributed to an 85.1% increase in website users from 2023 to 2024.

3. How can destination marketing help increase tourism?

Destination marketing uses strategic advertising, storytelling, digital campaigns, and compelling visual content to inspire travelers, increase awareness, and encourage more overnight stays, local spending, and repeat visits.

4. Does Peppershock work with small towns and rural tourism organizations?

Yes. Peppershock specializes in helping small communities, chambers of commerce, destination marketing organizations (DMOs), and tourism boards compete with larger destinations through customized marketing strategies that maximize available budgets.

5. What types of digital advertising work best for tourism marketing?

Depending on your audience and goals, Connected TV (CTV), Over-the-Top (OTT) advertising, display ads, paid social media campaigns, search marketing, and video advertising can all be highly effective in reaching travelers while they’re planning their next trip.

6. Why is video marketing important for destination marketing?

Video allows potential visitors to experience a destination before they arrive. High-quality videos showcasing local attractions, outdoor recreation, events, and community experiences help build emotional connections that inspire travel decisions.

7. How do you measure the success of a tourism marketing campaign?

Success is measured through key performance indicators such as website traffic, visitor engagement, digital ad performance, social media growth, conversions, occupancy rates (“heads in beds”), and overall return on marketing investment (ROMI).

8. Can Peppershock help refresh an existing tourism brand?

Absolutely. Whether you need a complete rebrand or a modern refresh, Peppershock develops logos, brand messaging, photography, marketing collateral, and digital assets that better represent your destination and appeal to today’s travelers.

9. What industries does Peppershock serve besides tourism?

In addition to destination marketing and chambers of commerce, Peppershock partners with businesses, nonprofits, financial institutions, healthcare organizations, government agencies, manufacturers, educational institutions, and professional service companies throughout the Northwest and beyond.

10. How do I get started with Peppershock for destination marketing?

It starts with a conversation. Our team will learn about your destination, marketing goals, target audiences, available budget, and current challenges before developing a customized marketing strategy designed to increase awareness, visitation, and long-term economic impact.