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Cascade Chamber of Commerce

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Industry

Travel & Leisure

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  • Digital
  • Full Service Traditional
  • Full Service Digital

How Tourism in a Small & Mighty Community Experiences Continued Growth Year Upon Year

In 2012, the Cascade Chamber hired Peppershock Media to market Cascade, Idaho, and the surrounding recreation area as a tourist destination. Cascade wanted an agency who understood “the little guy,” they wanted to work with an agency that felt approachable and would take time to understand all the region had to offer. Cascade may be small in size, but they have so much to offer. They were looking for a partner who could truly realize their value. Since our partnership, Cascade has experienced an uptick in the number of tourists/heads in beds/ who have come to Cascade and surrounding areas. The following is a DMO ad agency case study highlighting some of the tactics and tools we have used to support Cascade tourism.

View Portfolio - Cascade Chamber of Commerce Portfolio

Our Approach

Peppershock created a series of videos highlighting Cascade’s beautiful natural resources and wide variety of outdoor activities. From trails to waterways, in the snow or the sun, there is something to do in Cascade for everyone.

Website

Increasing website traffic

With a healthy mix of different marketing mediums, Peppershock was able to reach and convince more Idaho and Utah residents to visit the Cascade Chamber website. The site has seen a 85.1% increase in users from the year 2023-2024.

Cascade Chamber Website Users

Digital (CTV, OTT, Display)

Connected TV, Over the Top, Banner Ads

The current average number of connected devices in a household is 16 and streaming TV has surpassed traditional linear viewing. With the change in TV consumption, the opportunity to reach these viewers through streaming platforms has significantly improved ROMI (Return On Marketing Investment) for our clients.

Cascade is home to a great Disc Golf course along the Payette River. By targeting outdoor enthusiasts, disc golf players, young families and a variety of other attributes through our digital efforts, we were able to increase usage of the course over a two year period. As with any DMO (destination marketing organization), the ultimate goal is to get more “heads in beds.” Higher occupancy rates in local hotels, motels, campgrounds, etc. is how success is measured with campaigns like these. We’re happy to report that the numbers are in and looking good for the City of Cascade.

Cascade Disc Golf Digital Banner Ads

Cascade Disc Golf campaign impressions

Cascade Disc Golf Campaign conversions

Social Media

Peppershock created the Cascade Chamber of Commerce’s Instagram page in the Spring of 2018, since its creation the page has gained 1,205 followers. Here are some example posts from the profile.

Take a getaway vacation in Cascade, Idaho
Sprint has sprung in Cascade, Idaho
Deer in Cascade Social Media Post

Branding

Designing a fresh logo for The Cascade Chamber of Commerce.

Peppershock created a new logo for The Cascade Chamber of Commerce. The new logo is versatile, scaleable, and better reflects the fun and family friendly atmosphere found in the city of Cascade. The logo consists of a landscape scene, the logo mark, and the Cascade Idaho Chamber of Commerce lettering, the logotype. The design includes a sunset, snowy mountains, trees, and a lake, representative of the four seasons of recreation in the area. Each of these elements are outlined in black with various colors placed behind.

Want to learn more about Cascade, Idaho or how Peppershock Media can grow your brand, business or following?

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YouTube

“Ice Fishing in Cascade Idaho” video is the most recent upload (in Jan 2024). The average duration for the video was 89.6%.

Cascade Chamber Youtube Videos
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