What Is Your GTM (Go-To Market Strategy)?

by | May 19, 2023 | blog

Okay, so you have a product or service that you would like to share with the world. Whether it’s something brand new to the market, an improvement on something existing, or a service that’s going to make life better for everyone or everyone in a particular niche market, you are going to have to establish your GTM or your Go-To-Market strategy.

So, how do you go about doing this, and at what stage in your product or service’s production or delivery cycle?

Where all great things start; at the beginning!


Who is going to be buying your product or service?

Think about your business case; who are you solving a problem for, and do they already know they have this problem? Is your service or product going to need an education piece to illustrate its value to your customers, or will they already know they want/need it?

How will your target audience find you?

Where are they getting their information? Where are their “watering holes” or usual spots to get information or be exposed to the kind of product or service you are offering? What will be their journey to reach you, and how are you going to reach them?

How are you going to test the tactic you chose?

How will you know that it’s working? How will you keep yourself from knocking on the wrong doors, or using the wrong vehicle (platform, strategy, etc) to reach your customers? Test, test, test! Establish and monitor your metrics, and KPI’s (Key Performance Indicators). Also, set your budget before you begin, not as you go!

What are you keeping in-house, and what can you hire out?

Be prepared for success; this means that you don’t want to be caught flat-footed when your product or service takes off! So identify from the beginning what your team can handle and cover in-house and what you will need to go outside of your four walls for.

About the Author

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging.
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