Marketing 101: Goals Are EVERYTHING!

Dear Business Owner, Can you tell me what your marketing goals look like? More importantly, have they worked to bring you business? For most, the answer is uncertain. Often times people think of marketing as a necessary evil, only completing the task in the same...

Setting and Tracking Marketing Goals

You are smart, but how about your marketing goals? Are they smart too? When thinking about your marketing strategy and goals over the next 12 to 24 months, start with defining what makes you successful in your efforts. By understanding your goals you can create...
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