You know you need to advertise, but how?
With so much information out there, it’s hard to know what you should, and shouldn’t be doing, and how much you should spend, and where. So where can you start?
There are literally hundreds of different ways to advertise, and the truth is they all work, but the wrong kind of advertising won’t work at ALL for the wrong audience!
So how do we determine what’s the best kind of advertising? It’s a combination of many things, including your budget, your timeline, your business or organization, your goals, and more. Part of the planning and strategy includes conducting a Marketing Audit. That process walks us through what you’ve done in the past to advertise, what you’re currently doing and where you’d like to go. It’s a combination of research, discovery, goal setting and budgeting to set out an effective plan for reaching your revenue goals.
Personifying and empathizing with your audiences is vital to reaching them physically where they’re consuming content, but also with appropriate messages that will resonate with them and encourage them to connect with you. As part of our Marketing Audit, we define who your ideal customers or clients are, what they’re doing in their personal lives, their work lives, what media do they consume, where are they consuming that media, are they in the market to buy what you offer or will this be a long game, long lead time situation, etc.? Knowing more about the type of person you’re trying to reach and stepping in their shoes before making marketing decisions and investments will lead to much better results in your advertising.
Did you know that it takes 13-17 times for someone to see/hear your message before they’ll respond to your call to action? That blend of appropriate messaging and the appropriate frequency is both an art and science. That’s where Peppershock comes in. Think of us as your advertising chefs. A cup of this, a pinch of that and voilà! Marketing magic that melts in your (figurative) lead generation funnel. That combination, in marketing and advertising terms, is called Reach and Frequency. Finding that appropriate mix is also a very important piece to the advertising puzzle.
Oftentimes, it’s going to be a blend of both traditional and digital advertising that is the most effective!
Traditional advertising includes TV, radio, print, billboards, bus ads, signage, posters, flyers, newspaper ads, etc. These traditional advertising tactics are still around, because they are still effective! Depending on your audience, budget and what your goals are, these strategies could be perfect, but more often than not, they are going to need to be deployed in conjunction with digital advertising too.
Traditional advertising tactics aren’t as measurable as digital advertising, but they are helpful for creating top of mind awareness, especially if you are opening a new business, offering a new service, or have a very long sales cycle (for example auto dealerships, furniture stores, etc).
When you pair traditional advertising with digital advertising efforts, that’s when the magic really starts to happen! When you couple the ability to reach a large audience, top of mind awareness and target digital advertising that compels your potential customers to take action, you’ve got a return on your marketing investment!
Advertising services we offer:
- Planning and Strategy
- Media Buying
- Digital advertising
- Paid Social Ads
- Print ads
- Posters/flyers/promotional materials
- Video production
- Graphic design
- Email marketing
- Radio advertising
- TV advertising
- Advertising on streaming services
- Website design/landing pages
Are you ready to get your company noticed?
Yes!
