The core focus of the school district is to “Inspire Excellence — Every Child, Every Day.” Because children are the focal point, it was natural to include them in the logo. To show diversity, the children are male and female of different ages. They are colored with navy and blue to demonstrate a range of racial and ethnic backgrounds. The blue circle enclosure, symbolic of the earth, also represents diversity. In addition, it generally alludes to Nampa’s place in the world.
All of the colors — navy, gold, and grey — were chosen because they are classic and will hold up over time, remaining unaffected by trends. The gold of the star furthermore conveys the idea of achievement. The district was adamant that it does not merely provide opportunities, but guarantees success. The young girl holding the star shows that NSD students are not just reaching for their dreams, they are achieving them. The star itself represents outer space and frontiers unexplored.