Marketing Partnership

Cultivating the core audience of loyal shoppers increases the revenue for mall tenants.

As shopping habits evolved and brick-and-mortar retail faced increasing challenges, Magic Valley Mall needed a marketing strategy that would keep shoppers engaged and support the success of its tenants. Through a combination of traditional advertising, digital campaigns, social media, email marketing, and marketing automation, Peppershock helped strengthen customer loyalty, increase tenant visibility, and drive revenue growth. By focusing on the mall’s core audience while expanding its digital presence, the partnership delivered measurable results in a changing retail landscape.

Review Magic Valley Mall Instagram and Magic Valley Mall Facebook accounts.

Among the many promotional videos produced for Magic Valley Mall was a campaign for Buckle Youth, a new retail concept from Buckle. Twin Falls was selected as the test market for the store, and the location quickly exceeded sales projections during its initial launch.

Peppershock created promotional video content to introduce the new brand, build local awareness, and generate excitement around the opening. The campaign contributed to a successful launch, helping establish Buckle Youth as a permanent fixture at Magic Valley Mall while supporting Buckle’s decision to expand the concept to additional locations nationwide. The video’s success also reached Buckle’s corporate leadership. After being viewed by the company’s CEO and executive team, it was shared across Buckle’s corporate social media channels, extending its reach to more than 500,000 followers.

From traditional television commercials to paid YouTube campaigns, Peppershock has continued producing promotional video content that highlights retailers, seasonal events, and shopping experiences throughout the mall, helping drive awareness, foot traffic, and online engagement.

An active social media presence and consistent email communication have become essential components of Magic Valley Mall’s marketing strategy. Peppershock develops content calendars, designs creative assets, schedules posts, and manages audience engagement across multiple platforms, helping the mall stay connected with shoppers throughout the year.

By combining organic content with targeted paid advertising on Facebook, Instagram, and YouTube, the mall has been able to promote seasonal events, retailer promotions, new store openings, and special offers while expanding its reach and strengthening relationships with the local community.

Digital Campaign Results
During the 2018 holiday shopping season, Magic Valley Mall shifted a larger portion of its advertising investment from traditional media to digital and social platforms. By targeting younger shoppers and women ages 24–45 with relevant promotions, offers, and seasonal messaging, the campaign significantly expanded its online reach and engagement. The results below demonstrate the effectiveness of that strategy and the impact a balanced, data-driven marketing approach can have on retail performance.

Survey Says…
“Total shop sales for the month of November grew by 6% over the prior year with a number of stores’ individual monthly performance up 20%+. These are great results and we are pleased with the performance.”

– Trevor White, Property Manager, Idaho Regional Office, Magic Valley Mall