As D.L. Evans said, “Banking is really just about one thing: helping people.” And as we like to say at Peppershock, “People do business with those they know, like, and trust.” So in an effort to combine trust, stability, and local and community-oriented, into simple transportable messages, we developed the tagline “Bank on your future.”
As we developed and wrote, we also discovered and considered our target audience — small business owners, agricultural-based business owners, consumers in general, and Millennials in Idaho. The people of Idaho want hard-working, compassionate, friendly financial partners. We want the viewers of these TV and radio spots to walk away feeling like D.L. Evans is a trusted community partner. Their neighbors. Their friends. To achieve this, we chose to deliver genuine stories to portray authenticity and trust.