Bilingual Video Promotion

CapEd Credit Union was looking to expand their video content; however, they were maxed out with their internal workload. CapEd had developed campaigns that they felt matched Peppershock Media’s style and capabilities.

Peppershock Media partnered with CapEd Credit Union to produce a series of bilingual video campaigns promoting multiple financial products and services, including the Rise Youth Account, High Yield Savings, and HELOC programs. Each campaign was designed to reach new audiences while strengthening CapEd’s connection with communities across Idaho.

• The Rise Youth Account campaign consisted of 2 separate indoor shoots. Each spot focused on two different families and involved multiple actors. The Savvy Mom spot was recorded in English while the Busy Mom spot was recorded in English and Spanish.

• The High Yield Kid campaign combined indoor and outdoor filming with bilingual video production to create English and Spanish commercials for multiple audiences. In the first quarter the ads ran, CapEd reached more customers within the Hispanic community and saw an increase in sign-ups.

• The CapEd HELOC Wedding campaign was was produced as an indoor commercial shoot featuring bilingual actors to create authentic English and Spanish commercials for a broader audience. This localized approach helped CapEd connect more effectively with the Hispanic community while supporting increased engagement and HELOC sign-ups.

Both shoots involved scripts/storyboarding and in-the-moment/day-of collaboration. Both campaigns were shot on a Black Magic Ursa Mini Pro 4.6K camera with Rokinon lenses. VFX were created in After Effects, and the spots were edited in Adobe Premiere Pro.