High Yield Rewards and Rise Youth Account Awareness Campaign
CapEd Credit Union was looking to expand its video content; however, it was maxed out with its internal workload. CapEd had developed two campaigns that it felt matched Peppershock Media’s style and capabilities.
VIDEO
Enhancing Brand's Reach with Bilingual Video Content
The Rise Youth Account campaign consisted of 2 separate indoor shoots. Each spot focused on two different families and involved multiple actors. The Savvy Mom spot was recorded in English only, while the Busy Mom spot was recorded in English and Spanish.
The High Yield Kid campaign was an outdoor/indoor shoot intended to be recorded in English and Spanish. A bilingual actor was hired for both versions. We ran into light rain during the outdoor portion of the shoot, but no major problems. The High Yield Kid spots brought in more customers from the Hispanic community, and CapEd saw a rise in sign-ups in the first quarter that the ads ran.
Graphic Design
Branding
Logo
Web
Photography
Social Media
Email Marketing
Radio
and in the end
Results
Both campaigns exceeded the client’s expectations.
Both shoots involved scripts/storyboarding and in-the-moment/day-of collaboration. Both campaigns were shot on a Black Magic Ursa Mini Pro 4.6K camera with Rokinon lenses. VFX were created in After Effects, and the spots were edited in Adobe Premiere Pro.
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