Marketing materials for the enchanting performance of The Nutcracker

A data-informed campaign helps Ballet Idaho connect with audiences and drive ticket sales.

Promoting a seasonal performance like The Nutcracker requires reaching audiences at the right time with the right message. Throughout the campaign, Peppershock monitored audience engagement, evaluated what content resonated, and adjusted messaging to better connect with potential attendees. This ongoing process helped create more effective posts, improve audience engagement, and ultimately encourage more people to purchase tickets.

Peppershock Media partnered with Ballet Idaho to promote the beloved holiday classic, The Nutcracker. For the campaign’s visual direction, we created an elegant and whimsical aesthetic designed to capture the wonder, tradition, and holiday magic of the performance.

Peppershock developed a complete collection of promotional materials for The Nutcracker, including posters, social media content, Facebook advertisements, web banners, and additional digital assets. Using imagery from previous performances, the campaign highlighted the beauty and excitement of Ballet Idaho’s production while maintaining a consistent visual identity across platforms.

Through strategic social media content and paid advertising, Peppershock helped Ballet Idaho reach audiences throughout the performance season. Creative posts highlighted the production, encouraged engagement, and kept the performance top-of-mind as ticket sales continued.

To expand awareness beyond digital channels, Peppershock promoted Ballet Idaho’s The Nutcracker through local radio partnerships, helping reach additional audiences and support ticket sales.

Ballet Idaho’s goal was to sell 75% of the previous season’s The Nutcracker ticket volume for the 2019–2020 season. Through a coordinated campaign across digital, social, print, and traditional media, Peppershock helped achieve that goal.