Cashing in on Fitting in | Building a Culture Around Your Brand

Cashing in on Fitting in | Building a Culture Around Your Brand

My son asks me the other day, “truth or dare.” “Dare.” “I dare you to make a radio commercial about the next product you see.” Ironically, we had just pulled out of Starbucks and with my go-to beverage of a White Chocolate Peppermint mocha in hand, I cleared my...
Pixar Storytelling

Pixar Storytelling

Pixar Storytelling; Rules for Effective Storytelling Based on Pixar’s Greatest Films by Dean Movshovitz dives into the structure and philosophy of the animation studio giant, Pixar. I’ve seen a handful of Pixar movies over the span of the studio’s existence and I’ve...
When it’s Okay to Lie

When it’s Okay to Lie

When it’s Okay to Lie psst, for adult eyes only… If you are the talk-to-people-in-elevators-type, ask some random strangers this question, and then record your answer. No really. The next time you are standing in line, staring at the sensationalist journalism covering...
Create with Every Breath and Enjoy the Ride

Create with Every Breath and Enjoy the Ride

A little boy comes from the playroom beckoning Grandma to come look at what he built. Some children play to escape the day to day and imagine they’re fighting crime, flying, living in secret bases. The greatest satisfaction for this particular boy was to show off his...
Pumpkin Spice

Pumpkin Spice

Pumpkin Spice–it’s #basically everywhere, but why though? Pumpkins have been around for a while (5,000 years) and spices have been around for a while too (maybe longer). But why is pumpkin spice everywhere now, and why is it such a polarizing issue? Just a little bit...
Thank You for the Thank You Note

Thank You for the Thank You Note

Thank You for the Thank You note; the lost art of hand-written gratitude, and why it’s coming back. This is going to be one of those posts that will date you, instantly. Raise of hands, (no really) how many of you remember writing or receiving a hand-written note from...
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