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CeraVe Satellite Media Tour

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CeraVe Satellite Media Tour

KEF Media (located in Smyrna, Georgia) reached out to Peppershock regarding the possibility of renting our Peppershock Studio, equipment, and crew for a Satellite Media Tour for their client, CeraVe. The purpose of the tour was to promote World Skin Health Day.

The tour was scheduled for 4 hours, booked from 6 am to 10 am MST. Peppershock was to provide the studio, crew, camera, audio, lights, switcher, IFB, hair/makeup, and catering services.

 

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CeraVe brought in local Board-Certified Dermatologist Dr. Dustin Portela to deliver the message of World Skin Health Day to 23 different news station affiliates around the country for this satellite tour.

 

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Our Studio

Our first step was a preliminary connectivity test through Zoom with KEF Media’s control room to make sure our studio had a strong internet connection. The signal strength was solid and we were able to move forward.

 

The day before the satellite tour we met with KEF’s producer, Adriana Wells, who flew in earlier that day. We dressed the set, tested the lighting and audio, and ran a final tech test.

 

On the day of the satellite tour, we had a 4:30 AM call time, with a connection test/run-through at 5:30 AM and the first station interview at 6:00 AM. The crew consisted of 1 camera operator and an audio tech, a Zoom tech monitoring the connection, a make-up artist, and a floor director/producer. For gear, Peppershock provided 1 locked-down HD camera, audio, studio lights, switcher, IFB device, laptop, hardwired internet, and a monitor for the talent.

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Studio 10 Interview

Dr. Portela arrived at 5:30 AM for the final tech run and received make-up and last looks. At 6 AM we started with our first interview with WADK-AM, in Providence, Rhode Island, and continued until our final interview with Waters After Hours, a nationally syndicated radio show. Throughout the tour, Dr. Portela spoke with 23 different media outlets around the country, promoting World Skin Health Day and the importance of taking care of your skin and how dermatologists from around the country were providing free skin checks, CeraVe products, and services at various clinics and locations in rural areas.

 

Action News 5 Interview

The whole tour was successful. We had no technical or connectivity issues throughout the day and Dr. Portela was able to deliver his message clearly and without issue.

 

 

This was a fun project for us because some of us at Peppershock have a TV news background, and this felt like a throwback to those times. We also love showcasing our Peppershock Studio whenever we get the chance.

 

Frequently Asked Questions

Q1: What is a Satellite Media Tour (SMT)?
A: A Satellite Media Tour (SMT) is a coordinated series of back-to-back interviews where a spokesperson appears on multiple news and media outlets in a short time window, often using a studio setup and remote connectivity to reach stations across the country.

Q2: What was the purpose of the CeraVe Satellite Media Tour in this case study?
A: The purpose of the tour was to promote World Skin Health Day by delivering a consistent message through multiple media interviews nationwide.

Q3: Who partnered with Peppershock for this Satellite Media Tour?
A: KEF Media (based in Smyrna, Georgia) contacted Peppershock about renting the Peppershock Studio, equipment, and crew for an SMT for their client, CeraVe.

Q4: What services did Peppershock provide for the CeraVe Satellite Media Tour?
A: Peppershock provided the studio, crew, camera, audio, lighting, switcher, IFB, hair/makeup, and catering services for the tour.

Q5: How long was the Satellite Media Tour scheduled and what were the booked hours?
A: The tour was scheduled for 4 hours, booked from 6:00 AM to 10:00 AM MST.

Q6: Who was the on-camera spokesperson for the CeraVe SMT?
A: CeraVe brought in local board-certified dermatologist Dr. Dustin Portela to deliver the World Skin Health Day message during the satellite media tour.

Q7: How many media outlets did the spokesperson reach during the tour?
A: During the tour, Dr. Portela spoke with 23 different media outlets around the country.

Q8: What technical steps were taken to ensure a successful Satellite Media Tour?
A: Peppershock conducted a preliminary connectivity test via Zoom with KEF Media’s control room, then completed set dressing, lighting and audio tests, and a final tech test the day before the tour to ensure a stable, reliable broadcast setup.

Q9: What crew and equipment were used during the SMT production?
A: The crew included a camera operator, audio tech, Zoom tech monitoring the connection, make-up artist, and a floor director/producer. Peppershock provided a locked-down HD camera, audio, studio lights, switcher, IFB device, laptop, hardwired internet, and a monitor for the talent.

Q10: What were the results of the CeraVe Satellite Media Tour production?
A: The tour was successful with no technical or connectivity issues, allowing Dr. Portela to deliver the message clearly throughout the full series of interviews.
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