Motion Graphics

By highlighting the city as a hub for adventure, sightseeing, entertainment, shopping, and dining, the Magic Valley Mall promotes itself as a fun, convenient place in a location you already want to go. Peppershock contributed all of the graphics and animation for this video by Woodbury Corporation and the Magic Valley Mall.

The graphics maintain the Magic Valley Mall look and feel and provide consistency for the video as a whole. Full-screen graphics orient the viewer and allow focus on important information, while lower-third graphics draw attention to specific details from the voiceover. Our crew also worked with the video clips to create smooth transitions between footage and animation.