Peppershock Media Productions, Rhea Allen's Blog

Idaho Media Professionals puts on a "must attend event" Copyright & Web 2.0 Issues for Media Professionals

noreply@blogger.com (Rhea Allen, Peppershock Media) — Fri, 04 Jul 2008 05:04:00 +0000

BOISE, IDAHO

On July 10, 2008 at 5:30 pm, Idaho Media Professionals (http://idahomediapro.org/) will host a seminar called "Copyright and Web 2.0 Issues for Media Professionals " at The Cabin Literary Center (www.thecabinidaho.org), 801 S Capitol Blvd
Boise, ID 83702. The speaker, Brad R. Frazer, J.D., M.B.A. of Hawley Troxell Ennis & Hawley LLP, is an expert on intellectual property and copyright law. If you are a media professional of any kind--artist, photographer, writer, graphics artist, web developer, broadcast professional, video/film professional, media professional or cartoonist, you will benefit from the tips that Brad Frazer will share about copyright and trademarks. Admission for Idaho Media Professionals members is free, admission for non-members is $20 or join Idaho Media Professionals for $35 and get into this event and other events hosted by IMP in 2008 free.

Media professionals routinely use the Internet as a means of both gathering and disseminating information about themselves and their clients. A whole new body of laws and issues has arisen in the last ten years that may expose you and your clients to legal liability for copyright infringement, trademark infringement, breach of contract and others. Learn how to proactively manage these risks on July 10, when Internet and Copyright Law expert Brad Frazer conducts a lively and interactive discussion of copyright law basics (like fair use and copyrighting your work) and web-specific copyright issues like linking, framing, licensing, right-clicking, and the Digital Millennium Copyright Act.

Bio of Brad R. Frazer:

Brad Frazer is Of Counsel to Hawley Troxell Ennis & Hawley, LLP, Idaho’s largest law firm, where his practice areas include Internet law, e-commerce, technology and software licensing, patent counseling, trademarks and domain names, copyright, media law, computer law, trade secrets, non-disclosure agreements, and related transactional work and litigation. Brad is a 1985 cum laude graduate of Brigham Young University (Provo) and a 1988 graduate of the University of California, Hastings College of the Law, where he earned a position on the College’s law review. After law school, he received his Masters of Business Administration degree from the University of Utah. He blogs at http://www.internetlawyer.blogspot.com/, and is a frequent speaker and writer on intellectual property and Internet topics.

Idaho Media Professionals is a state-wide organization committed to growing the film, television and new media industry throughout Idaho, developing a professional workforce through education and job opportunities, and advocating for legislative measures that will grow the industry in Idaho.

Idaho Media Professionals (IMP) produces a variety of events annually to foster a networked community of professionals involved in the film, television and interactive industries in Idaho. Designed to be fun yet dynamic, the screenings, mixers and other events generate serious discussions on issues of interest and value to industry professionals. Full members guide the development of the organization and elect the Board of Directors.

Idaho Media Professionals is a non-profit, 501(c6), organization, eligible for grant funds on state and federal levels, as well as from private foundations. Membership dues, sponsorships and other contributions to a 501(c6) are not tax-deductible donations, but are legitimate business expenses.

For more information contact:

Pamela Thompson, PamRecruit@q.com, 208-898-1451

Idaho Media Professionals - Idaho Advertising Execs and the Art of Persuasion

noreply@blogger.com (Rhea Allen, Peppershock Media) — Thu, 29 May 2008 17:07:00 +0000

Below is a vidcast of the panel I spoke on in April. Watch and learn about the current state of Idaho advertising and where things are headed.
Idaho Advertising Execs and the Art of Persuasion

May 13th Women Marketing Expert Panel: Focusing your Marketing $$$

noreply@blogger.com (Rhea Allen, Peppershock Media) — Fri, 09 May 2008 05:50:00 +0000

"Marketing: First Dollars Cut, Last Dollars That Should Get Cut!" on May 13th
How to get the most of your marketing dollars. In this economy, it's now more important than ever to focus your marketing efforts to have impact. The media keeps changing, are you keeping up with the times? Join us for this great panel of local experts to help you better target your marketing efforts and dollars, translating those into clients and profits!

Join us as we break in the new Visual Arts Collective space in Garden City!

Hear from expert panelists: Rhea Allen--President/CEO of Peppershock Media Productions, Kristy Weyrich--Owner/Designer W Design, Linda Bruns--VP/Director of Client Services & Marketing Strategist, Publicis, Beth Markley--Owner, Markley Communication Services.
For more info & to register go to: http://www.nawboboise.org/05-08_reservation.htm.

noreply@blogger.com (Rhea Allen, Peppershock Media) — Mon, 05 May 2008 06:03:00 +0000

I would encourage those who cannot attend the Boise Young Professionals, Lounging Series to listen to the podcast of all the speakers, including, former Governor Cecil Andrus, former US Supreme Court Justice Linda-Couple Trout, CEO of Micron Steve Appleton... and more to come.

You will find these leaders to be very informative and inspiring. To listen go Drew Allen's blog, he is a BYP member and co-owner of Peppershock Media Productions. Go here to listen to LOUNGING SERIES PODCASTS: http://peppershock.com/drewblog/peppershock-media.html

The BYP Lounge Series is at Lush Lounge, 1st Thursdays, you must be a BYP member to attend, anyone can become a BYP member. www.boiseyp.org

Peppershock has various Podcast sponsorship opportunities available, with the demand on the rise call soon... 208.461.5070, rhea@peppershock.com

The X Files (Profiles of a Generation)

noreply@blogger.com (Rhea Allen, Peppershock Media) — Wed, 05 Mar 2008 22:20:00 +0000

Excerpts from article written by Rhea Allen, to be featured in IQ Idaho

Jason Crawforth, former owner of TreeTop Technology and current Chief Strategy Officer for MobileDataForce, said it best when he called us the Transition Generation. We are adapting to changes quicker than any other generation before us. In a sense, technology has eaten tradition for breakfast.

And the formalities we follow are changing too. Travis Palmer, a financial services representative with Washington Trust Bank, thinks we have become more efficient by just cutting to the chase. ”We are more straight forward, now we don’t say ‘Mr. so and so,’ we call them by their first name,” Travis said. “Now, with our generation, what you see is what you get.”

Ryan DeLuca is a prime example. His company, BodyBuilding.com, is a flat, less hierarchical organization by nature. Generally speaking, most of his employees are younger than 40. Being a flat organization, Bodybuilding.com cultivates the need for immediate feedback and constant communication. “Sometimes the best ideas come from those on the front lines, they know what’s going on,” Ryan said.

As my husband waited for me to finish typing this, with my ever present finger in the air signifying hang on one second before you talk, I realized just how complex our lives have become. He said, “It’s time for you to leave for your Pix Theatre fundraising gala committee meeting, then we’ll pick up our boys from grandma’s, go home, make dinner, clean up, watch our show we Tivo’d and hang out with our boys.” And once they fall asleep, we’ll check our e-mail one last time, read the newspaper online and go to bed at about midnight.

Look for the complete article in the March edition of IQ Idaho.

RSS FEEDS

noreply@blogger.com (Rhea Allen, Peppershock Media) — Thu, 10 Jan 2008 21:19:00 +0000

The RSS symbol is prevalent on most websites. You see it everywhere, but do you know what it is for?

RSS stands for Real Simple Syndication. When a website has an RSS feed it is said to be "syndicated." Basically it’s a simple tool that allows you to subscribe to live content. It is content on demand.

The reader or aggregator is a way to be continuously updated when a source posts newly updated information that you have subscribed too.

For instance, Google has a feature called iGoogle. It’s a free service that allows you to create your own personalized page. You can access your gMail, check local weather, read the very latest article posted by CNN, get a new recipe for tonight’s dinner or find the quote of the day. The content that gets delivered is entirely up to you, the user. It’s like subscribing to the local newspaper and only having the sections you want to read delivered. There are many services similar to Google’s (Yahoo, MSN, FeedBucket, etc.).
To subscribe to the Peppershock RSS feed via iGoogle, simply go to peppershock.com and click on the RSS icon in the bottom right corner of the page. Once added to your Google Reader (iGoogle) you’ll never miss another Marketing Gem of the Month again!

If you would like assistance in creating an RSS feed for your company website, we can provide this consulting service. Give us a call and we can discuss your needs.... it's a great way to communicate with your clients!

Tips to Developing Effective Online Video Messages, Rich Media

noreply@blogger.com (Rhea Allen, Peppershock Media) — Fri, 30 Nov 2007 23:12:00 +0000

User generated videos can be fun and entertaining, however for business clients the video should be concise, compelling and optimized for web delivery, in other words….professionally produced! Taking advantage of sight and sound on your website can impact your visitors’ experience tremendously. You must make certain the video you are presenting them with is going to capture their attention and keep them from clicking away or worse, closing your website altogether.

According to an article in the Wall Street Journal, online video is not only effective in educating your potential clients, but it will enhance your brand, keep them engaged and increase your chances of gaining their business. A survey conducted by Dynamic Logic’s MarketNorm showed that brand awareness doubled when using video online.

If you are lost when it comes to using new media, Web 2.0 techniques or using video on your website, that’s okay! That is why professionals are hired to provide this service for you. Working with the Peppershock Production Crew, we can help to alleviate your fear of the newer technologies that are out there. We can help you think about the message you want to deliver online. We will work with you to develop the script that is tailored toward effective online communication. A well thought out plan will make the production run smoothly.

Something to consider in the script writing process is to create each segment as a “standalone” segment. This allows your visitors to skip or replay what they desire; giving them control of the content they want to take in. That is what on-demand rich media is all about…. allowing the viewer to have control. Our goal is to make sure we capture your viewer so they do not have reason to navigate away from your website right away. We want them to stay and browse and learn more about you so they feel they are making an educated decision about buying from you. Another aspect to consider is before we set up a taping, think about how we can shoot the media so you can redistribute it in multiple venues to increase the value of the content, as well as return on investment. We can also create video web banner advertisements, :30 second commercials for TV or video pre-roll promotions that play prior to an online news story. Voice over can be recycled for use in radio ads, podcasts, email broadcasts or more.

Once a well planned script is created the next step would be to outline and create the storyboard. It can be very elaborate or as simple as just illustrating a few things that might need further explanation, including flash animations to further illustrate a point or reinforce your core message. Additional elements to incorporate in a storyboard are dynamic links for relevant resources and information gathering forms. When your project requires Flash development, 2D & 3D animation, Flash, special effects and video composition, we design sophisticated graphic imagery that supports the message of your presentation.

Quality pre-production creative is an essential component of a successful rich media web presentation and if prepared in advance can reduce your overall cost since the design elements are already established. In the pre-production phase we can also help to arrange the on-camera talent if you would prefer a pro to deliver your message or if you’d like to be on-camera yourself; we can work with you on your delivery. We have a teleprompter if you feel better about reading the script instead of memorizing it or recording it off the cuff. We assist in making all the arrangements necessary prior to production and post-production.

For video production, we can capture new content in a studio setting, or if the taping is a single headshot we can accomplish this virtually anywhere that is quiet enough. We have portable lights and a portable greenscreen or we have a 25 foot greenscreen and lighting grid set up in our studio in Nampa, Idaho. We also have white and black backgrounds. The greenscreen is used when you want to key in a different background to match your website color schemes or whatever background you desire.

If you happen to have video footage from previous projects that is fitting to the content we are now creating, there are a few things to consider before you decide to use it. Because online video real estate is typically pretty small, you want to make sure the footage you have has “close-up” shots of the subject matter so your viewers can see what it is. Also because there are so many different formats of video, standard-definition versus high-definition or high quality versus low quality footage, something to keep in mind is the quality and aspect ratios may not be consistent. Video formats that we can edit if needed include; Beta SP, DVCAM, miniDV, DVD, and DV. Video formats that can be edited but may be lower quality include; VHS, AVI (some compressions), Quicktime (some compressions), MPEG, MPEG4, and WMV.

Embedding your presentation on your own website is a great idea so users do not click away from your website in order to view your presentation. It also eliminates the worry about your user having pop-up blockers on. If you need a website we can create one for you, if you already have one, we will work with your webmaster to ensure the best playback as possible. Integrating Flash video with your current website will take some time on both our part and your webmaster’s part but will be well worth the collaboration so the presentation will be most optimal for web video display.

Producing something that looks good and is optimized for web delivery is one thing, but measuring your presentation’s impact and performance is just as important. Depending on if we are producing your website or if you can access measurement analytics with your current webmaster you will want to see how the video is impacting your ROI. Measurement data will help us assess the appeal of various presentations, and types of interactions with your program content so you can continue to create better, increasingly effective programs moving forward. For example, what was the average drop-off point? How many viewers asked a question or filled out their contact info or a poll? So, what might be the appropriate metrics to consider and measure for B-to-B video presentations? What kind of data can or should be generated to reinforce communications and lead generation objectives? We can help to decipher the answers to these questions and help you find ways to determine your ROI. There are so many different program formats, lengths, and distribution mechanisms; it's hard to categorize on-demand rich media, but, one thing is very clear -- "engagement" is the new media mantra. We want to keep your viewers engaged!
To discuss your project with us, give us a call at (208)461-5070,. Visit our website at www.peppershock.com.

Rhea's Interview on KIDO for Buy Idaho 11-29-07

noreply@blogger.com (Rhea Allen, Peppershock Media) — Thu, 29 Nov 2007 16:54:00 +0000

Rhea talks about Peppershock and the services we offer.

Keep your message consistent.

noreply@blogger.com (Rhea Allen, Peppershock Media) — Mon, 12 Nov 2007 22:58:00 +0000

Does your marketing message speak in unison? Or, is your marketing message made up of sporadic hit-or-miss post cards and ads that say different things each time? Your answer reveals a great deal about your future success.

One way to ensure that your message is consistent is to do a lot of experimenting and market research. Testing, measurement, and evaluation are key to understanding what you are trying to say and how you should say it.

After evaluating your message, you need to be prolific in promotion. Creating an impression takes many, many exposures to your message. It is important to take your clear and consistent message and spread it through other forms of delivery to the same target, intelligently.

Armed with the right tools a well planned message will take you far. A well executed and consistent message will guarantee success.

Pushing for Public Art in Nampa!

noreply@blogger.com (Rhea Allen, Peppershock Media) — Thu, 01 Nov 2007 17:38:00 +0000

Check out this article in the Idaho Press Tribune
http://pioneer.olivesoftware.com/Repository/ml.asp?Ref=UE5JLzIwMDcvMTEvMDEjQXIwMDMwMQ==&Mode=HTML&Locale=english-skin-custom

It will be a great addition to the City of Nampa.

Small marketers find huge opportunity in on-line video

noreply@blogger.com (Rhea Allen, Peppershock Media) — Tue, 09 Oct 2007 22:36:00 +0000

Online video is very attractive to small businesses, if they are talented in creating unique video content. According to research company eMarketer, online video advertising spending will rise from $775 million this year to $2.9 billion in 2010. According to Steve Safran, senior VP, AR&D, quoted in the BtoB magazine "you don't need to be a big information content producer anymore to get your information out there." Online video is a wonderful place for the small business to shine.
The opportunity is ripe to capitalize on the Boise market using informative, unique, and potentially humorous videos on your website. Safran added, "If you have [content] that's beyond static and is entertaining as well as informative, deliver it on video and give people a reason to keep coming back, which should be the basis of any sales and marketing plan."

Peppershock can help to prepare videos for your website and integrate the new Web 2.0 marketing methods and "user-generated" videos for posting to your site. If this is something you are looking to explore or have explored, let us know how we can help you tap into the online market in the Boise - Treasure Valley area! 208-461-5070 www.peppershock.com

Searching for full-time qualified Video Producer

noreply@blogger.com (Rhea Allen, Peppershock Media) — Sun, 07 Oct 2007 00:55:00 +0000

Peppershock Media Productions in Nampa is looking for a full time producer to join our crew. Our description of a producer is a writer, shooter, editor with great client care. The ideal candidate needs to have an education in media and communications as well as work experience. Skills needed are as follows… - Have a valid driver's license - Type 40wpm - Have 3 years experience - experience in studio and field production with professional 3 chip cameras - Basic 3 point lighting - Sound recording - Knowledge and at least 2 years of experience with the following software…
- Final Cut Pro - Adobe Production Studio (includes Premiere 1.5 or higher, After Effects 6.5 or higher, Encore, Audition, Photoshop, Illustrator)
- Flash and Dreamweaver are a plus.
-Pro-tools and/or Sound Forge are a plus.-Candidate also needs to have experience writing scripts, working directly with clients, and scheduling. Attention to detail is required.
-Experience shooting documentaries, commercial production, promotional videos a plus.

Please submit a demo reel, a letter of interest, salary history and 3 references to rhea@peppershock.com

“Who Owns the Image, Client or Creator?” copyright laws examined…

noreply@blogger.com (Rhea Allen, Peppershock Media) — Tue, 11 Sep 2007 05:28:00 +0000

We live in a world where copying artwork, photography, music and more are just a mouse click away. Accessibility is abundant. However, having access to original artwork does not give us the right to use them any way we please.

Copyright is a form of protection provided by the laws of the United States (title 17, U. S. Code) to the authors of “original works of authorship,” including literary, dramatic, musical, artistic and certain other intellectual works.
This protection is available to both published and unpublished works. Section 106 of the 1976 Copyright Act lists out the details of what the owner of the copyright has the exclusive right to do and to authorize others to do.

Typically the person or entity originating the creative works retains the copyright unless the client wants to purchase a “buy out” of the copyrights of a protected work. Then the original creator can assign copyrights to the client. Then the copyright owner has the exclusive right to do and authorize others to do what is listed in Section 106. Section 106.

By knowing more about copyright laws, you can avoid devastating costs in the future. For Peppershock we avoid using protected material for our client’s projects with out the express written consent from the copyright holder(s). It's important to do our best to make sure the elements we're using are royalty free or we have permission from the copyright holder(s).
Peppershock also retains our own copyrights for what we create, including footage we shoot, still photos we take and special images we create. Unless the client choses to “buy out” the copyrights from us for an additional cost. Sometimes we've seen that it's helped both us and our client to protect our original works for many reasons, such as we can keep some quality control on our works. Then others can’t reproduce or reuse our work and damage the outcome that is not intended. We can also retain our copyrights for the future re-use and potential revenue from updating the project and we retain our copyrights so our clients can come back to us for future projects and use the images or footage we’ve already captured for them if the new project calls for it. Clients can purchase our stock footage we’ve collected over the years and it makes their project most efficient if we aren’t redoing what we’ve already created before since we hold the copyrights and can determine how and when the footage or images are used. Unless we have the prior agreement with our client who wants to "buy out "the copyrights and not have us use the footage for any other purpose other than promotional purposes, we hold the copyrights and have the ability to use it.
We always have image release forms signed by the people in the shots or if in a public setting we will inform people of what we're doing, who we are and they can request that we don't include them in the shots.
The release forms from the on-camera talent give us the rights to utilize their image and audio recordings. We maintain those rights and keep the copyrights maintained as well. One more reason we retain copyrights is so our clients don't have to hassle with the image release forms and getting a release formed signed by everyone on-camera.
Please let us know if this information is helpful and if you have any questions...
Thank you! Rhea

Business Development/Account Manager

noreply@blogger.com (Rhea Allen, Peppershock Media) — Fri, 24 Aug 2007 22:44:00 +0000

Summary Description: This position is responsible for locating new business opportunities for Peppershock Media Productions and for monitoring and maintaining relationships with current clients. Essential Duties and Responsibilities:
1. To generate business generating gross revenue and gross margins based on annual targets mutually agreed upon with manager.

Target and develop new and prospective clients.
Play a key role in the development and presentation of proposals for clients.
Keep the manager informed of potential projects, along with probability of securing the projects.
Develop and monitor marketing budget.

2. To maintain and nurture client relationships.

Demonstrate knowledge and support of company mission, vision, values, standards, policies and procedures to attract and retain clients.
Develop and maintain an evaluation process to gather and analyze feedback from clients. • Maintain regular communication with clients before, during and after project completion to ensure expectations are being met or exceeded.

3. To create and maintain a comprehensive marketing plan.

Perform market research and analysis to determine the best direction for the strategic growth of the company.
Monitor external and internal environment for development of potential new market segments.
Assist in planning and publicizing any event that highlights Peppershock’s services and accomplishments.
Actively participate in public speaking to community organizations and trade shows to enhance public relations, marketing and development of Peppershock.

Job Knowledge, Skills/Abilities, and Experience: Must possess a minimum of 2 years of sales, marketing experience, preferably in the media production industry. Bachelor’s degree in business, marketing, project management, or related field; or equivalent combination of work experience and education is helpful but not required. Must possess highly effective organizational, planning and management skills, excellent writing skills and oral communication skills and the ability to work effectively with others. Ability to work under stress, with interruptions and under tight deadlines is also important. Must be able to exhibit independent judgment to determine project guidelines, purpose, follow-through and completion. Able to develop financial reports including budgetary guidelines and project expenditures. Must be able to problem solve, answer questions and evaluate results of performance. Must be a proficient communicator and listener, able to work with minimal supervision, independently and as a part of a team. Must be computer literate, high level of accuracy and detail oriented.

May be required to perform other duties as requested, directed or assigned.

Please send letter of interest, resume', salary history, at least 3 references, and work availability to rhea@peppershock.com

A Report from Media Audit, "The Hyper-Active Consumer: Recently-Moved are Most Active Consumers"

noreply@blogger.com (Rhea Allen, Peppershock Media) — Fri, 24 Aug 2007 16:52:00 +0000

Boise is one of the Top Markets for Newcommers!

A new study conducted by The Media Audit shows that adults who are new to a metro area and adults who recently moved to a house within the past twelve months exhibit significantly higher buying intentions that transcend beyond the home remodeling and furniture categories and include planned purchases for automobiles, electronics, and college level courses to name a few. According to the 88-market study, more than 12.4 million adults moved to a home in the past twelve months, while 9.6 million moved to an apartment. Additionally, the study identified more than 5.4 million adults who are “newcomers”, or adults who have lived in a metro area less than a year. The studies were conducted between January 2006 and April 2007.
The significance of these findings may help advertisers target these “hyper-active consumers” when and where they are most receptive to advertising and may help media that target homeowners such as daily newspapers and magazines expand their advertising base to non-traditional categories and generate more revenue.

For example, adults who moved to a house within the past year are 22% more likely to be “affluent full nesters”, or households with children living at home and have a household income greater than $75,000. Among these adults, 55.6% are considered “financial optimists”, and feel that they will be better off financially six months from now. As a result, these adults are more confident in making large ticket purchases such as automobiles or financing a college degree. According to the analysis, adults who recently moved to a house are 24% more likely to purchase a car, van, truck or SUV in the next twelve months, while more than one in five plans to take a college level course. Furthermore, adults who recently moved to a house are 21% more likely to purchase a new computer, 22% more likely to buy a new TV set, and 19% more likely to purchase a video camera, VCR, or DVD player.

By utilizing local market data from The Media Audit, an advertiser could identify which zip codes within a metro area contain the highest concentration of new home owners or newcomers and develop a targeted media campaign. Or, a daily newspaper might expand its Home Section to include different types of advertisers such as local colleges or electronics retailers. Media that have the ability to target geographically can also utilize The Media Audit Zip Code Reports to identify the best “zones” for reaching newcomers.

Top Markets for Newcommers:

Market % of Market Index
1. Ocala, FL 16.5% 438*
2. Colorado Springs, CO 10.6% 281
3. Daytona Beach, FL 9.3% 246
4. Raleigh-Durham, NC 9.1% 240
5. Fort Myers-Naples, FL 8.5% 225
6. Wilmington, NC 8.3% 221
7. Las Vegas, NV 7.9% 209
8. Boise, ID 7.6% 202
9. Jacksonville, FL 7.4% 197
10. Orlando, FL 7.3% 194
*Adults in this market are 338% more likely than the average adult
to be a newcomer. Newcomers are adults who have lived
in a metro area less than 12 months.

BYP Casino Royale Charity Event Press Release

noreply@blogger.com (Rhea Allen, Peppershock Media) — Sat, 18 Aug 2007 20:23:00 +0000

BYP Casino Royale Charity Event Press Release

BOISE YOUNG PROFESSIONALS RAISE NEARLY $20,000 FOR TREASURE VALLEY KIDS

Boise Young Professionals raised nearly $20,000 in one night for children with life-threatening illnesses.

At BYP’s first-ever charity formal event, about 200 young professionals from throughout the Treasure Valley kicked up their heels and reached into their pocketbooks to help the Wishing Star Foundation, which grants wishes to children with life-threatening illnesses in Idaho and Washington state.

“The Boise Young Professional members were amazing to work with,” said Tracy Shaw of the Wishing Star Foundation. “The part that touched me the most was knowing how much time and effort they put into planning this event, and yet they still gave with their hearts. We are very grateful for this generous donation as it will grant wishes to our local children in the area.”

With more than 600 members and growing, BYP has become the largest young professional organization in the state. The organization focuses on connecting, empowering and engaging young professionals through professional development, cultural activities and civic involvement.

Boise Young Professionals raised $16,424 in a single night – enough to grant about five wishes – through a silent auction, live auction, gambling and individual donations at the Casino Royale charity formal event.

“We gave back to our community in a big way, and we had a great time doing it,” said Rhea Allen, co-chair of BYP’s Community and Civic Involvement Committee. Allen also is president and CEO of Peppershock Media Productions in Nampa. “This event demonstrates our group’s commitment to the community. We are already talking about how we can make this event even bigger and better next year.”

Boise Young Professionals would like to give a special thanks to everyone who donated their time, money and auction items for the event, especially Suzi Boyle of American Home Mortgage and Michael Hummel of Holland Realty for donating a trip to Maui.

To learn more about BYP, upcoming events or membership opportunities, visit www.boiseyp.org

New Peppershock Website!

noreply@blogger.com (Rhea Allen, Peppershock Media) — Wed, 20 Jun 2007 23:34:00 +0000

Kelly...you rock. The new site looks awesome.

i48 2007 Music Video on YouTube

noreply@blogger.com (Rhea Allen, Peppershock Media) — Mon, 18 Jun 2007 23:24:00 +0000

"Pocket Floss" is a huge hit on YouTube! Editors of the entertainment category featured Peppershock's latest i48 film festival entry and the music video featuring prime rib sandwiches, sweet staches and wet t-shirt scenes has now been viewed over 23,000 times in the last three weeks! Even though we didn't win at the festival, YouTubers are lovin' it!
Visit pocketfloss.com to order your very own "Pocket Floss."

Drew Allen won "Accomplished Under 40" Award

noreply@blogger.com (Rhea Allen, Peppershock Media) — Thu, 14 Jun 2007 05:49:00 +0000

Drew Allen was named "Accomplished Under 40" by the Idaho Business Review. Winners were selected from nominations based on their professional accomplishments, community service and the recognition received for personal and professional achievement. Besides a nomination form, nominees submitted a resume and a brief description of their accomplishments, leadership skills and long-term goals.Three previous winners ranked each nomination and the top 40 nominees were selected for awards. Winners will be recognized at an awards luncheon, beginning at 11:30 a.m. on June 22 at the Boise Centre on the Grove and will be highlighted in a special Accomplished Under 40 magazine to be inserted in the June 25 edition of the Idaho Business Review.

More New Crew @ Peppershock

noreply@blogger.com (Rhea Allen, Peppershock Media) — Mon, 23 Apr 2007 17:33:00 +0000

Since the last time I posted about new crew, we've hired even more new crew! Kelly & Emily Frew have joined our team. Kelly is our Art Director working on branding, logo design, print design and interactive media. Emily is our executive assistant working on keeping everyone sane and co-inventor of the "soda funds jar." Thank you to both of them for their hard work. We know with their addition, Peppershock will only get better...and better.

High Definition Stock Footage

noreply@blogger.com (Rhea Allen, Peppershock Media) — Mon, 23 Apr 2007 17:28:00 +0000

We've been running all over Idaho shooting Hi-Def footage...and we're going to take mom's advice and share. iStock Photo is an awesome distribution point for our work. Keep your eyes peeled for some fun and beautiful footage coming from Peppershock.

New Crew @ Peppershock

noreply@blogger.com (Rhea Allen, Peppershock Media) — Tue, 03 Oct 2006 13:44:00 +0000

Welcome to Warren and Melissa...two new faces at Peppershock.
Warren is our new Associate Producer. He comes to us from Hollywood, CA. There he worked on numerous national commercials, music videos and DVD authoring.
Melissa is our office assistant. She is currently in school for marketing and advertising at Boise State.
Both are excellent assets to our growing team.

Peppershock Hires 3D Animator

noreply@blogger.com (Rhea Allen, Peppershock Media) — Tue, 25 Jul 2006 04:22:00 +0000

Justin Luke is Peppershock's most recent addition. Justin brings a wealth of knowledge and skill in 3D animation that will increase the quality and capabilities of Peppershock's offerings 10 fold. With an associate's degree from Full Sail (a high-end, top of the line digital arts school) Justin will be a great asset to Peppershock. Welcome!

Peppershock in the News

noreply@blogger.com (Rhea Allen, Peppershock Media) — Thu, 08 Jun 2006 14:28:00 +0000

The Idaho Statesman came out to our Open House last week...here is the article they wrote and printed today.
Be sure to head to our home page after you read this...I updated the site with some events and cool new things.

Announcing Peppershock's New Nampa Location!

noreply@blogger.com (Rhea Allen, Peppershock Media) — Wed, 24 May 2006 04:22:00 +0000

OPEN HOUSE

June 1, 2006 @ 3:30 - 7:30pm

We are now located at

122 N. Yale Street Nampa, Idaho 83651

Wine & appetizers will be served.