Small marketers find huge opportunity in on-line video

Online video is very attractive to small businesses, if they are talented in creating unique video content. According to research company eMarketer, online video advertising spending will rise from $775 million this year to $2.9 billion in 2010. According to Steve Safran, senior VP, AR&D, quoted in the BtoB magazine "you don't need to be a big information content producer anymore to get your information out there." Online video is a wonderful place for the small business to shine.
The opportunity is ripe to capitalize on the Boise market using informative, unique, and potentially humorous videos on your website. Safran added, "If you have [content] that's beyond static and is entertaining as well as informative, deliver it on video and give people a reason to keep coming back, which should be the basis of any sales and marketing plan."

Peppershock can help to prepare videos for your website and integrate the new Web 2.0 marketing methods and "user-generated" videos for posting to your site. If this is something you are looking to explore or have explored, let us know how we can help you tap into the online market in the Boise - Treasure Valley area! 208-461-5070 www.peppershock.com

Searching for full-time qualified Video Producer

Peppershock Media Productions in Nampa is looking for a full time producer to join our crew. Our description of a producer is a writer, shooter, editor with great client care. The ideal candidate needs to have an education in media and communications as well as work experience. Skills needed are as follows… - Have a valid driver's license - Type 40wpm - Have 3 years experience - experience in studio and field production with professional 3 chip cameras - Basic 3 point lighting - Sound recording - Knowledge and at least 2 years of experience with the following software…
- Final Cut Pro - Adobe Production Studio (includes Premiere 1.5 or higher, After Effects 6.5 or higher, Encore, Audition, Photoshop, Illustrator)
- Flash and Dreamweaver are a plus.
-Pro-tools and/or Sound Forge are a plus.-Candidate also needs to have experience writing scripts, working directly with clients, and scheduling. Attention to detail is required.
-Experience shooting documentaries, commercial production, promotional videos a plus.

Please submit a demo reel, a letter of interest, salary history and 3 references to rhea@peppershock.com