Business Development/Account Manager

Summary Description: This position is responsible for locating new business opportunities for Peppershock Media Productions and for monitoring and maintaining relationships with current clients. Essential Duties and Responsibilities:
1. To generate business generating gross revenue and gross margins based on annual targets mutually agreed upon with manager.

• Target and develop new and prospective clients.
• Play a key role in the development and presentation of proposals for clients.
• Keep the manager informed of potential projects, along with probability of securing the projects.
• Develop and monitor marketing budget.

2. To maintain and nurture client relationships.

• Demonstrate knowledge and support of company mission, vision, values, standards, policies and procedures to attract and retain clients.
• Develop and maintain an evaluation process to gather and analyze feedback from clients. • Maintain regular communication with clients before, during and after project completion to ensure expectations are being met or exceeded.

3. To create and maintain a comprehensive marketing plan.

• Perform market research and analysis to determine the best direction for the strategic growth of the company.
• Monitor external and internal environment for development of potential new market segments.
• Assist in planning and publicizing any event that highlights Peppershock’s services and accomplishments.
• Actively participate in public speaking to community organizations and trade shows to enhance public relations, marketing and development of Peppershock.

Job Knowledge, Skills/Abilities, and Experience: Must possess a minimum of 2 years of sales, marketing experience, preferably in the media production industry. Bachelor’s degree in business, marketing, project management, or related field; or equivalent combination of work experience and education is helpful but not required. Must possess highly effective organizational, planning and management skills, excellent writing skills and oral communication skills and the ability to work effectively with others. Ability to work under stress, with interruptions and under tight deadlines is also important. Must be able to exhibit independent judgment to determine project guidelines, purpose, follow-through and completion. Able to develop financial reports including budgetary guidelines and project expenditures. Must be able to problem solve, answer questions and evaluate results of performance. Must be a proficient communicator and listener, able to work with minimal supervision, independently and as a part of a team. Must be computer literate, high level of accuracy and detail oriented.

May be required to perform other duties as requested, directed or assigned.

Please send letter of interest, resume', salary history, at least 3 references, and work availability to rhea@peppershock.com

A Report from Media Audit, "The Hyper-Active Consumer: Recently-Moved are Most Active Consumers"

Boise is one of the Top Markets for Newcommers!

A new study conducted by The Media Audit shows that adults who are new to a metro area and adults who recently moved to a house within the past twelve months exhibit significantly higher buying intentions that transcend beyond the home remodeling and furniture categories and include planned purchases for automobiles, electronics, and college level courses to name a few. According to the 88-market study, more than 12.4 million adults moved to a home in the past twelve months, while 9.6 million moved to an apartment. Additionally, the study identified more than 5.4 million adults who are “newcomers”, or adults who have lived in a metro area less than a year. The studies were conducted between January 2006 and April 2007.
The significance of these findings may help advertisers target these “hyper-active consumers” when and where they are most receptive to advertising and may help media that target homeowners such as daily newspapers and magazines expand their advertising base to non-traditional categories and generate more revenue.

For example, adults who moved to a house within the past year are 22% more likely to be “affluent full nesters”, or households with children living at home and have a household income greater than $75,000. Among these adults, 55.6% are considered “financial optimists”, and feel that they will be better off financially six months from now. As a result, these adults are more confident in making large ticket purchases such as automobiles or financing a college degree. According to the analysis, adults who recently moved to a house are 24% more likely to purchase a car, van, truck or SUV in the next twelve months, while more than one in five plans to take a college level course. Furthermore, adults who recently moved to a house are 21% more likely to purchase a new computer, 22% more likely to buy a new TV set, and 19% more likely to purchase a video camera, VCR, or DVD player.

By utilizing local market data from The Media Audit, an advertiser could identify which zip codes within a metro area contain the highest concentration of new home owners or newcomers and develop a targeted media campaign. Or, a daily newspaper might expand its Home Section to include different types of advertisers such as local colleges or electronics retailers. Media that have the ability to target geographically can also utilize The Media Audit Zip Code Reports to identify the best “zones” for reaching newcomers.

Top Markets for Newcommers:

Market % of Market Index
1. Ocala, FL 16.5% 438*
2. Colorado Springs, CO 10.6% 281
3. Daytona Beach, FL 9.3% 246
4. Raleigh-Durham, NC 9.1% 240
5. Fort Myers-Naples, FL 8.5% 225
6. Wilmington, NC 8.3% 221
7. Las Vegas, NV 7.9% 209
8. Boise, ID 7.6% 202
9. Jacksonville, FL 7.4% 197
10. Orlando, FL 7.3% 194
*Adults in this market are 338% more likely than the average adult
to be a newcomer. Newcomers are adults who have lived
in a metro area less than 12 months.

BYP Casino Royale Charity Event Press Release

BYP Casino Royale Charity Event Press Release

BOISE YOUNG PROFESSIONALS RAISE NEARLY $20,000 FOR TREASURE VALLEY KIDS

Boise Young Professionals raised nearly $20,000 in one night for children with life-threatening illnesses.

At BYP’s first-ever charity formal event, about 200 young professionals from throughout the Treasure Valley kicked up their heels and reached into their pocketbooks to help the Wishing Star Foundation, which grants wishes to children with life-threatening illnesses in Idaho and Washington state.

“The Boise Young Professional members were amazing to work with,” said Tracy Shaw of the Wishing Star Foundation. “The part that touched me the most was knowing how much time and effort they put into planning this event, and yet they still gave with their hearts. We are very grateful for this generous donation as it will grant wishes to our local children in the area.”

With more than 600 members and growing, BYP has become the largest young professional organization in the state. The organization focuses on connecting, empowering and engaging young professionals through professional development, cultural activities and civic involvement.

Boise Young Professionals raised $16,424 in a single night – enough to grant about five wishes – through a silent auction, live auction, gambling and individual donations at the Casino Royale charity formal event.

“We gave back to our community in a big way, and we had a great time doing it,” said Rhea Allen, co-chair of BYP’s Community and Civic Involvement Committee. Allen also is president and CEO of Peppershock Media Productions in Nampa. “This event demonstrates our group’s commitment to the community. We are already talking about how we can make this event even bigger and better next year.”

Boise Young Professionals would like to give a special thanks to everyone who donated their time, money and auction items for the event, especially Suzi Boyle of American Home Mortgage and Michael Hummel of Holland Realty for donating a trip to Maui.

To learn more about BYP, upcoming events or membership opportunities, visit www.boiseyp.org