- January 2008
- February 2008
- March 2008
- April 2008
- May 2008
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June 2008 News
In High Demand-Peppershock
Podcasts/ Vidcasts!
What's your next speaking engagement?
Some benefits to podcasting and vidcasting with Peppershock:
We create high quality, professional vidcasts and podcasts.
You gain exposure throughout the business community. We have several sponsorship opportunities for verbal recognition or we can produce a "video pre-roll" promo- to play prior to the content.
We target the desired audience based on the content recorded.
We create a link to a podcast series on your website.
We can also build a viral video campaign to distribute your business name to your target audience.
Call us now to learn more about your podcast or vidcast opportunities. (208-461-5070)
Click here for some recent examples of podcasts and vidcasts.
Peppershock welcomes two new interns!
Peppershock is dedicated to educating our future industry experts. The appeal to intern at Peppershock was so strong, we decided to take on two interns this summer!
Allison Roberts
Allison currently studies Mass Communications at Boise State University and will graduate in May 2009. During her internship Allison will act as a production assistant, taking part in concept development as well as editing and capturing footage.
John Brassey
John attends the University of Montana and will graduate in the Spring of 2009 with an English major and minors in Music and History. He plans to utilize his writing skills in order to help prepare the monthly newsletter, assist with script writing, and participate in the overall creative process at Peppershock.
-CLICK HERE TO SEE MORE OF OUR
VIDEO PRODUCTION EQUIPMENT-
Events:
Come Visit Peppershock at the Business-to Business Trade Show
11:00 a.m. -7:00 p.m.
Boise Centre of the Grove
850 W. Front Street, Boise
Open to the Public!
We will be in Booth #15!
Snake River Dayz
Pix in the Park
Saturday, July 12
Lakeview Park Amphitheater
Live Music, Fun, Festivities,
more information to come!
If you would like to sponsor the event,
e-mail admin@thepixtheatre.com
So we’ve completed our 5th year in the i48 Film Festival…and we finally won something!
Best Use of Dialogue in the Open Category.
Our genre this year was Kung Fu. Enjoy!
Picnic in the Park
Saturday, June 28
5:00 to 9:00 p.m.
Quarry View Park in Boise.
Great networking opportunity for media professionals, bring a friend!
Go Peppershock
Sluggers!
Peppershock is having a great time with our softball team. If you want to watch our games please e-mail Denae.
Rhea Allen, Peppershock Media CEO, recently participated in "Project: Red Carpet Runway," a local fashion show supporting Advocates Against Family Violence (AAFV). All proceeds from the event went to AAFV, a local non-profit organization that works to eliminate violence in families and homes.
We would also like to recognize Danae and Studio D, for all they contributed to this special project.
July 3 - Lounging Series with Cathy Silak, CEO, Idaho Community Foundation
Date: July 3, 2008
Time: 5:30 - 7:00 p.m.
Location: Lush (a lounge) - 760 Main St., Boise
Cost: $10 BYP Members (Includes Appetizers and 1 free drink ticket)
Day of Pricing: $15, BYP Members
Seating Capacity: 75
Accomplishments
and Props:
NAWBO Marketing Expert Panel
Rhea Allen, among other local, well known marketing experts, spoke about "Marketing: First Dollars Cut, Last Dollars That Should Get Cut!" on May 13th. In this economy, it's now more important than ever to focus your marketing efforts. The media keeps changing; are you keeping up with the times?
Click here to view the panel discussion.
Mayor Bieter Unplugged
May 28, 2008
Drew and Rhea both attended the most recent Boise Young Professionals meeting, “Mayor Bieter Unplugged,” at the Basque Center. Boise Mayor Dave Bieter spoke and answered questions from participants regarding the past, present, and future of the Boise area and how young professionals can contribute to the community.
:: Marketing Gem of the Month ::
HDR PHOTOGRAPHY
-Contributed by Mark Spear, Peppershock's world renowned still photographer and video producer-
You may have had this problem with a shot from your digital camera. The sky is over-exposed while the foreground is exposed correctly. The shadow detail is almost non-existent and the clouds have become a white blob. When a graduated neutral density (GND) filter won't solve the exposure problems, try HDR. 
High Dynamic Range is a relatively new technique that utilizes more of the tonal range and detail. Here's the catch: You must have at least 3 images, all of the same scene, 3 exposures from under to over, little to no movement of the subject matter...and a program to process the exif data from your digital photos and camera.
For feedback email rhea@peppershock.com visit www.peppershock.com. 208-461-5070.
May 2008 News
Welcome to the monthly Peppershock newsletter, if you are a first time recipient or long time follower, our newsletter is here to provide you with insights, recommendations and fascinations.
May is the month that we celebrate Mother’s Day, Memorial Day, Armed Forces Day, Cinco De Mayo, and even the Kentucky Derby! Amidst all the camping trips, picnics and parties, don’t forget that your business can be boosted with a little flavor from Peppershock Media Productions!
This month we wanted to recognize the success of the 2nd Annual Pix Theatre Gala, show you some specialized equipment Peppershock has invested in, highlight some events worth attending, and provide a helpful marketing gem for your business.
Contact us to produce your targeted video message for your website. These" greenscreen" messages are dynamic way to talk to your potential customers, a way to increase your ROI and bottom line. You can feature a new product, an upcoming event or sale, a greeting introducing your company or client testimonials. Click here to see our "greenscreen" message from Peppershock. We can integrate video on our site or as a web or video banner ad on various other sites to advertise your business and provide a strong message that will set you apart from your competition.
-CLICK HERE TO SEE MORE OF OUR
VIDEO PRODUCTION EQUIPMENT-
PEPPERSHOCK HAS RECENTLY ADDED NEW HIGH-END VIDEO PRODUCTION EQUIPMENT TO OUR TOP OF THE LINE GEAR. THIS MEANS THE CREATIVE POSSIBLITIES ARE EVEN BETTER THAN BEFORE.
Events:
2008 Pix Theatre Gala
The Pix Theatre Gala was a great success!
Over 200 people gathered to support the Pix Foundation at the second annual Pix Theatre Gala. The foundation- whose primary goal is to support bringing community entertainment to downtown Nampa- is now closer to making the theatre a reality thanks to the generosity of our community members.
The evening was filled with delightful entertainment, splendid cuisine, and many opportunities to donate to this worthy cause.
It is never too early to start thinking about next year! Make sure to save the date. Next year's Pix Gala will be on April 18, 2009!
More about this year's Gala
NAWBO Marketing Expert Panel
"Marketing: First Dollars Cut, Last Dollars That Should Get Cut!" on May 13th
How to get the most of your marketing dollars
The panel, will feature Rhea Allen, among other local, well known marketing experts.
In this economy, it's now more important than ever to focus your marketing efforts to have impact. The media keeps changing, are you keeping up with the times?
Peppershock invites you to be a member of our softball team. If you can hit a grand slam with the best of them give us a call, or e-mail Drew, to join or to get more information.
Rhea Allen, Peppershock Media CEO, was one of three featured panelists that spoke on April 29th at the flicks. Russell Stoddard from Oliver Russell, and David Cook from Stolz Marketing group also spoke on the panel. The discourse covered a variety of topics, including challenges Idaho Agencies face, as well as stories of success. Despite the downturn in the economy, the overall tone was one of optimism. Each panelist seemed to embrace the opportunity to be creative; an attitude which has been a strong contributor to their success.
Click here to view the vidcast of the panel discussion
For more information about up-coming IMP events, or to become a member click here.
Remember if you have an event or discussion you want video taped and posted online contact us for a quote, obtain sponsors to pay to record & distribute your info contact us!
May 28 - BYP Mayor Bieter "Unplugged"
Date: May 28, 2008
Location: The Basque Center
Time: 5:30 - 7:30 p.m.
Cost: Free to BYP members
$15 for non members
Join Boise Young Professionals for an up-close and personal forum with Mayor Dave Bieter, Unplugged. Ask Mayor Bieter about the past, present, and future of the City of Trees.
BYP will also be releasing the results from the YP Global Impact Survey.
If you are a young professional click here to take the survey. The password to the survey is boiseyp, the deadlines is 5pm, May 12th.
Accomplishments
and Props:
FILM BILL PASSES ON APRIL 1
Governor Butch Otter signed the HOUSE BILL NO. 592 on Tuesday, April 1. This legislation establishes a program to grow the media production industry in Idaho. The Dept. of Commerce would utilize the program as an economic stimulus and to develop a media industry workforce by providing a cash rebate on specific Idaho expenditures on qualified media production projects.
:: Marketing Gem of the Month ::
GO PRO!
We have all encountered the pathological “Do It Yourselfer”. These are the people who rely on their limited expertise and experience to take on a task better left to the professionals. Just because one can fix the leaky drain under a sink does not make one a plumber, and so it goes with marketing and design. Just because one can design a website, does not mean it will look professional and generate more business.
To make your business grow, you need to have an efficient and dedicated team of professionals working with you. If you hire an integrated marketing firm, then you can leverage the services and expertise of a team who has the knowledge to get the job done in the most effective and productive manner. This requires a certain amount of brave clientele, but in the end the results are worth it!
The benefits of hiring a professional integrated marketing firm:
1. Firms are updated about the latest trends in marketing and technology and have a continual flow of research that they apply to the trade.
2. If you hire professionals, your work will be done in less time and in the long run, will be more cost effective.
3. If you hire a professional to do the work for your business, you can remain tension free.
4. If the integrated marketing firm you hire is experienced in their field, your business will effectively produce a solid ROI.
5. Hiring out lets you make the decisions to take your business to the next step, communicate your wants/needs but then hand it off to someone who can effectively and productively implement the projects.
You do care about quality, right? You get what you pay for. Using a quality firm is beneficial because they live off long-term relationships and want great testimonials and referrals from you.
Just because you self produce a YouTube video handicam style doesn’t mean you’ll get value from it. A well crafted, high quality message will provide more value. Please refrain from turning your handicam into the next big idea, let the pros do it for you.
Leaders and experts in their fields come to you for your expertise, so you should do the same.
Don’t think “service provider.” Think long-term partnerships.
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In this issue check out activities to attend, including the Pix Theatre Gala! Also, the marketing gem of the month highlights the creative use of a greenscreen for your website, see a video message from our president!
Click here to view greenscreen!
Next month Peppershock will have an announcement regarding newly acquired equipment and capabilities... stay tuned for more info...
Events:
2008 Pix Theatre Gala
The Pix Theatre Foundation is hosting its 2nd annual gala
When: Friday, April 19, 2008
Where: Hispanic Cultural Center, Nampa
Time: 6:00pm
The event features a special evening with invigorating entertainment, cuisine and unique auction items. This year’s theme will be “Date Night: How it all Began.”
Special guests include, Dawn Wells who played Mary Anne on the classic hit show Gilligan’s Island. Larry Gebert, from KTVB Channel 7, will be hosting the evening’s events.
Individual tickets to the gala are $100 and can be purchased by calling (208) 467-SHOW (7469). Click here to buy tickets online now!Sponsorships are also available. Contact Executive Director Lila Fladwood at admin@thepixtheatre.com, or call the number above for more information.
When: Friday, April 18, 2008
Where: Boise Centre on the Grove
Time: 6:00 Social Hour and Silent Auction
7:30 Dinner and Dessert
Live Auction to Follow
Travel to Italy for an Evening with the Boise Philharmonic!
Dress: Black Tie Optional
Cost: $150 singles
Peppershock invites you to be a member of our softball team. If you can grand slam with the best of them give us a call, or e-mail Drew, to join or to get more information.
Idaho Advertising Execs and the Art of Persuasion
Date: April 29th
Time: 5:15 to 6:45
Location: the Flicks, 646 Fulton Street , Boise
Meet advertising executives from three top Boise-area agencies:
Rhea Allen from Peppershock
Russell Stoddard from Oliver Russell
David Cook from Stoltz Marketing Group
Admission is $5, free to IMP members. There will be a conversation and networking opportunity on the patio following the panel with no-host bar.
No-host refreshments will be available.
April 16 - CEO Speaker Series with Brad Wiskirchen, Keynetics Inc.
Date: April 16, 2008
Time: Noon - 1:30 p.m.
Location: The Grove Hotel 245 S.Capitol Blvd., Boise
Cost: $35 Chamber Members / $45 Non Chamber Members
Accomplishments
and Props:
Click here to read Rhea Allen's article,
Profiles of a Generation, featured in IQ Idaho.
Peppershock supports Nampa service clubs, by capturing the club members creations on film. The service club films premiered at the Nampa Chamber Luncheon, on Wednesday April 16th, 2008 and The Nampa Rotary won $1000 to use toward a service project of their choice. Thanks to Colliers International, the Nampa Chamber of Commerce and Peppershock Media for sponsoring. Videos will be posted on the Nampa Chamber website soon.
FILM BILL PASSES ON APRIL 1
Governor Butch Otter signed the HOUSE BILL NO. 592 on Tuesday, April 1. This legislation establishes a program to grow the media production industry in Idaho. The Dept. of Commerce would utilize the program as an economic stimulus and to develop a
media industry workforce by providing a cash rebate on specific Idaho expenditures on qualified media production projects.
will be completed upon sunset of the program.
:: Marketing Gem of the Month ::
Peppershock Goes Green
The use of greenscreens is a new and modern way to enhance your website! Peppershock can film you performing numerous activities in front of our in studio greenscreen such as sitting, walking, dancing, running…etc. Then using computer editing software, the greenscreen is “keyed out” behind you, and replaced with anything you can imagine. Transport yourself into a medieval castle, an Italian Villa, or even the moon! This technique has been used in countless major motion pictures and can be seen everyday on your local news channel! Now, thanks to Peppershock Media, this is a great way to add some spice to your website and draw attention to your business!
Click here for a message from Rhea Allen.
For feedback email rhea@peppershock.com visit www.peppershock.com. 208-461-5070.
:: For More Marketing Gems Click Here ::
March 2008 News
March into Peppershock!
Enjoy our March 2008 Newsletter! As spring is closing in, we at Peppershock welcome the changes in the season. Plants are springing up out of the ground and so are our ideas to help your business grow!
This month we feature several events worth attending! We also highlight excerpts from an article that Peppershock CEO Rhea Allen wrote for IQ Idaho about how leaders under forty are doing things differently. Finally, we have added an Accomplishments and Props section; where we spotlight some local successes and activities that Peppershock has participated in! Finally, don’t forget to check out Drew’s nugget of the month.
Events:
2008 Pix Theatre Gala
The Pix Theatre Foundation is hosting its 2nd annual gala April 19th. The event features a special evening with invigorating entertainment, cuisine and unique auction items. This year’s theme will be “Date Night: How it all Began.”
Special guests include, Dawn Wells who played Mary Anne on the classic hit show Gilligan’s Island. Larry Gebert, from KTVB Channel 7, will be hosting the evening’s events.
Individual tickets to the gala are $100 and can be purchased by calling (208) 467-SHOW (7469). Sponsorships are also available. Contact Executive Director Lila Fladwood at admin@thepixtheatre.com, or call the number above for more information.
When: Friday, April 18, 2008
Where: Boise Centre on the Grove
Time: 6:00 Social Hour and Silent Auction
7:30 Dinner and Dessert
Live Auction to Follow
Travel to Italy for an Evening with the Boise Philharmonic!
Dress: Black Tie Optional
Cost: $150 singles
Ada County’s State of the County Address
Peppershock is proud to produce the print collateral, year in review video & messages from the Ada County Commissioners!
When:March 12, 2009
Time: 7:30 a.m. - 9:00 a.m.
Location: DoubleTree Riverside
2900 Chinden Blvd.
Boise, ID 83714
For more information:
visit http://www.boisechamber.org/
e-mail rmoore@boisechamber.org
call 208.472.5236.
For the Love of Politics!
March 18 - For the Love of Politics Six young, politically involved panelists will discuss how they got into politics and how young professionals can get involved. The focus is on involvement in politics, rather than debating specific political issues.
Date: Tuesday, March 18th
Time: 5:30 p.m. social
6:00 - 7:00 panel
7:00 - social and informal Q&A
Location: Linen Building in the Linen District, No-Host Bar by Modern Bar
Cost: Free to BYP Members / $10 for Non Members
Late Registration: On March 14th cost goes up to $5 for BYP Members / $15 for Non Members
Accomplishments
and Props:
New logo and brochure designed by our very own Angie Scobby! Find out more about IMP and the “film bill” by checking out the website: http://www.filmidaho.org/idahomediaprofessionals.aspx
for more info!
Congrats to the Boise Airport for breaking ground on the new traffic control tower. The new tower will allow the longer airstrip to be fully utilized, creating larger aircraft capabilities… this could potentially mean a lot for our Airport!
Peppershock Crew had a grand time at Nampa Bowl raising money for Big Brother Big Sisters (BBBS)! “Not only is Bowl for Kids' Sake BBBS most important fundraiser, it's also a lot of fun! It's not "about" bowling -- it's about doing something fun that help kids...in your "spare" time.” And we’re all about that!
:: Marketing Gem of the Month ::
Excerpts from the article featured in IQ Idaho
Jason Crawforth, former owner of TreeTop Technology and current Chief Strategy Officer for MobileDataForce, said it best when he called us the Transition Generation. We are adapting to changes quicker than any other generation before us. In a sense, technology has eaten tradition for breakfast.
And the formalities we follow are changing too. Travis Palmer, a financial services representative with Washington Trust Bank, thinks we have become more efficient by just cutting to the chase. ”We are more straight forward, now we don’t say ‘Mr. so and so,’ we call them by their first name,” Travis said. “Now, with our generation, what you see is what you get.”
Ryan DeLuca is a prime example. His company, BodyBuilding.com, is a flat, less hierarchical organization by nature. Generally speaking, most of his employees are younger than 40. Being a flat organization, Bodybuilding.com cultivates the need for immediate feedback and constant communication. “Sometimes the best ideas come from those on the front lines, they know what’s going on,” Ryan said.
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Heat Things Up in February!
In case you haven’t noticed it’s still cold outside, the year is progressing and so are we! Valentine’s Day is just around the bend and your significant others aren’t the only ones that need some warmth and attention. Now is a great time to show some love to your community and make a difference!
This issue is packed with current events you don't want to miss, and hot public relations tips.
Let Peppershock heat up your business with our many services!
- HD Production
- Media Planning and Buying
- Corporate Video
- Graphic Design
If you have a great idea and want assistance in public relations, Luke would love to discuss your project. Give us a call to set up a free consultation! 208-461-5070. You can also e-mail Luke with any questions you might have:
Peppershock has a New Friend! Local NASCAR Driver Brian Scott
Support local talent and follow Brian through his rookie season as a NASCAR Craftsman Truck driver. Peppershock shot Brian in HD slashing through snow up in the mountains of McCall, Idaho. Footage can be seen on his upcoming profile piece airing on the Speed channel soon. Brian ended his NASCAR Craftsman Truck Series season on a high note, finishing a strong 15th at Homestead-Miami Speedway. Best wishes from Peppershock to Brian in his racing season for 2008!
http://www.scottracingteam.net/
2008 Treasure Valley Gala
Support the American Heart Association by attending an elegant evening of dinner and dancing, as well as a live and silent auction. The 2008 Treasure Valley Gala will be held February 23, 2008, at the Boise Centre on the Grove. This social event supports research and educational programs, to help build healthier lives, free of cardiovascular diseases and stroke.
Click here for more information
Patchwork for the PIX a Success!
In support of a visual performing arts venue and educational facility bringing community entertainment to downtown Nampa.
More than 1,000 people showed their support for the The Pix Theatre on Jan 18-19 at the Karcher Mall. The Patchwork for the Pix Quilt Show was held to help raise awareness and funds for the renovation project of the Pix Theatre in downtown Nampa. Peppershock would like to thank all our sponsors, vendors, volunteers and our awesome community for all their help in making this event a huge success.
2008 Pix Theatre Gala
The Pix Theatre Foundation will conduct its annual Gala on April 19th at The Hispanic Cultural Center in Nampa.
For ticket information, contact Executive Director Lila Fladwood at:
admin@thepixtheatre.com
(208) 467-SHOW (7469)
Big Brothers Big Sisters Bowling,
join our team!
Treasure Valley Bowl for Kids' Sake 2008
Saturday, February 16th, 2008
Nampa Bowl
Last year Peppershock took part in this event and had a blast so we’re doing it again! If you know of someone who would also like to participate please forward this message along. We’re out to have a good time and raise funds for a great cause… we hope you’ll join us!
Please note we are at capacity for our team, so we had to create another. The link below will take you to the sign up page for Peppershock Team 2!
Click here to join our team!
When you click the link above be sure and select the following:
*Nampa Bowl: Donations Welcome
February 16th - Saturday
BYP Join us at Bogus!
Ski and Snowboard Nights (13th and 27th)
Come play in the snow up at Bogus with BYP. Meet at the Bogus Ticket Office to arrange car pools and buy tickets if you need them! Make sure to park along the street or you could get towed! Carpools leave by 5:45 pm!
Ticketing:
$10 ticket price for BYP, the meeting time is 5:30 at the ticket office at Bogus Basin Road Market area.
Date: February 13th, and 27th 2008
Location: Bogus Basin
Time: 5:30 at the ticket office.
Cost: $10
:: Marketing Gem of the Month ::
Making Public Relations Work for You
“An image…is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
-Daniel Boorstin, The Image, 1961
Advertising is controlled exposure that a company or an individual purchases; in contrast public relations (PR) attempts to secure favorable media publicity to promote a company or client. In advertising, clients buy space or time for their products or services, and consumers know who paid for the messages, such as a Pepsi Super Bowl advertisement. But with public relations, the process is more subtle, requiring new media to accept the premise or legitimacy of a PR campaign and to use it as news. Companies know they will sell more products if they are associated with a positive public image and values. Here are three great ways to secure public relations:
-
Donate goods or services to a local non-profit.
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Have a professionally designed website that is easy to navigate.
-
Coordinate a special event to support a good cause.
Let us help you with the numerous communication strategies that encompass public relations. Peppershock Media Productions knows how to create newsworthy events. We have cultivated associations with editors, reporters, freelance writers, and broadcast news directors to secure favorable coverage in the news media. Peppershock Media Productions creates high quality video news releases, public service announcements, press releases, and can build your website! We can make public relations work for you. Give us a call 461-5070
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Happy New Year!
Peppershock has gained another valuable crew member, another new baby and in this issue learn
more about RSS Feeds! Our crew would like to wish
you and yours a very happy and prosperous New Year!
It’s a great time to let us assist you in making 2008 the best year yet! Here are some ideas for starting the new year right…
1. Add your logo to usb drives with a pre-loaded interactive and informative message
2. Give dated promotional pieces a fresh look by updating:
• promotions that require professional
graphic design and printing services
• radio or tv commercials
• web video presentations
If you have a great idea and want assistance in concept development, Luke would love to discuss your project.
Give us a call and we will set up a consultation!
(208)-461-5070 You can also e-mail Luke with any questions you might have:
luke@peppershock.com
Peppershock has a new Production Assistant
Peppershock welcomes Denae Manby, accomplished writer, with a background in non-profits, public relations, and PSA development. She comes to Peppershock from Colorado and will graduate from Northwest Nazarene University in the Spring of 2008 with a degree in Public Communications and a double minor in Theatre and Marketing. Welcome Denae!
Congratulations Rhea and Drew
Rhea and Drew Allen had a baby boy on December 28th! Kaden Loren Allen was born at 6:00 pm, measured 20.5", and weighed 8 lbs, 7oz.
Rhea will be on maternity leave until mid January, but will be accessible via email: rhea@peppershock.com
If you need immediate assistance you can always call us at 208-461-5070!
In support of a visual performing arts venue and educational facility bringing community entertainment
to downtown Nampa.
The Pix Foundation is hosting a quilt show to benefit the Pix Theatre restoration project. To sponsor this event, enter your quilt, or for information regarding vendor booth space please click the link below.
Big Brothers Big Sisters Bowling,
join our team!
Treasure Valley Bowl for Kids' Sake 2008 Saturday, February 16th, 2008, Nampa Bowl
Last year Peppershock took part in this event and had a blast so we’re doing it again! If you know of someone who would also like to participate please forward this message along. We’re out to have a good time and raise funds for a great cause… we hope you’ll join us!
Please note we are at capacity for our team, so we had to create another. The link below will take you to the sign up page for Peppershock Team 2!
Click here to join our team!
When you click the link above be sure and select the following:
*Nampa Bowl: Donations Welcome February 16th - Saturday
The National Association of Women Business Owners
presents: The Business Woman of the Year Gala.
Saturday, January 12, 2008.
Peppershock Media Productions would like to congratulate
Rebecca Evans, a finalist in the category of Business Woman of the Year-Up and Coming!
BYP at the Idaho Steelheads
January 18
Come watch the Steelheads as they play the Alaska Aces! BYP has two conjoined suites reserved for the evening, so you can watch hockey action in style.Your 1st beer or soda
will be complimentary.
Date: January 18, 2008
Location: Qwest Arena
Time: 7:00 p.m.
Cost: $20 for BYP members/$30 for Non BYP members
Seating Capacity: 80
:: Marketing Gem of the Month ::
RSS FEEDS!
The RSS symbol (shown left) is prevalent on most websites. You see it everywhere, but do you
know what it is for?
RSS stands for Real Simple Syndication. When a website has an RSS feed it is said to be "syndicated." Basically it’s a simple tool that allows you to subscribe to live content. It is content on demand. The reader or aggregator is a way to be continuously updated when a source posts newly updated information that you have subscribed too.
For instance, Google has a feature called iGoogle. It’s a free service that allows you to create your own personalized page. You can access your gMail, check local weather, read the very latest article posted by CNN, get a new recipe for tonight’s dinner or find the quote of the day. The content that gets delivered is entirely up to you, the user. It’s like subscribing to the local newspaper and only having the sections you want to read delivered.
There are many services similar to Google’s (Yahoo, MSN, FeedBucket, etc.).
To subscribe to the Peppershock RSS feed via iGoogle, simply go to peppershock.com and click on the RSS icon in the bottom right corner of the page. Once added to your Google Reader (iGoogle) you’ll never miss another Marketing Gem of the Month again!
If you would like assistance in creating an RSS feed for your company website, we can provide this consulting service. Give us a call and we can discuss your needs.... it's a great way to communicate with your clients!
Peppershock Media Productions is a marketing company with high quality in-house video production, web & graphic design. Located in Nampa, the Heart of the Treasure Valley, near Boise, Idaho, Peppershock Media Productions, LLC provides video, interactive media, web and graphic design services for Idaho & the entire Northwest. Peppershock has been locally owned & operated since 2003 and nominated for the Better Business Bureau “Integrity Counts” Award 2005 and 2007, the Boise Metro Chamber of Commerce Small Business of the Year 2007, as well as Awards in video production, including: !inspire Award 2005 & Telly Award 2006! Contact our office for a complimentary initial consultation to discuss your next project.
Peppershock Media Productions, LLC… serving up high quality digital spice!
:: 208.461.5070 :: info@peppershock.com