- July 2007
- August 2007
- September 2007
- October 2007
- November 2007
- December 2007
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December 2007 News
Seasons Greetings from Peppershock Media!We hope this letter finds you well and that your holiday season is filled with fun. What could be more compelling than the holiday whoop-la often associated with this time of year? How about a new crew member and a baby? Also in this month's newsletter, be sure to read the marketing gem of the month. If you have a topic you’d like to know more about relating to marketing, new media, Web 2.0, or video production let us know!
Peppershock has a New Producer
Peppershock welcomes Mark Spear, talented producer and aspiring comedian. With over 15 years of video and photography experience, Mark is an accomplished producer. He has worked with a number of local media companies, including Micron Technology, where he traveled the world as a shooter, editor, still photographer and live producer. Twenty years ago Mark’s family owned a video production company where he obtained a deep passion for the visual arts. We are thrilled to have Mark as part of the crew!
Oh, Baby!
It's a boy! Emily Frew, our talented project manager, had a beautiful baby boy on November 27th, at 4:30 pm. Congratulations Emily!
Rhea Allen is expecting to have her baby December 31. She will potentially be on maternity leave from the last week in December to about the second week in January, but will be accessible via email: rhea@peppershock.com
If you need immediate assistance you can always call us
at 208-461-5070!
In support of a visual performing arts venue and educational facility bringing community entertainment to downtown Nampa.
The Pix Foundation is hosting a quilt show to benefit the Pix Theatre restoration project. To sponsor this event, enter your quilt or for information regarding vendor booth space please click the link below.
Big Brothers Big Sisters Bowling, join our team!
Treasure Valley Bowl for Kids' Sake 2008
Saturday, February 16th, 2008
Nampa Bowl
Last year Peppershock took part in this event and had a blast so we’re doing it again; If you know of someone who would also like to participate please forward this message along. We’re out to have a good time and raise a little funds for a great cause… we hope you’ll join us!
When you click the link above be sure and select
the following:
*Nampa Bowl: No Fee
February 16th - Saturday
Thursday, November 29th, Rhea Allen, Peppershock CEO, discussed on the challenges of running a Media Production company in the treasure valley on KIDO.
December 14 - "Happy Hour"
:: Holiday Social at China Blue ::
100 S. 6th St. Boise ID, 83702
7:00 - 9:00 p.m.
Byp is having a Holiday Social at China Blue.
The festivities will include a dessert bar and drink specials.
Holiday attire is recommended.
:: Marketing Gem of the Month ::
Tips to Developing Effective Online Video Messages, Rich Media
User generated videos can be fun
and entertaining, however for business clients the video should be concise, compelling and optimized for web delivery, in other words .......... professionally produced. Taking advantage of sight and sound on your website can impact your visitors’ experience tremendously. You must make certain the video you are presenting them with is going to capture their attention and keep them from clicking away or worse, closing your website altogether.
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November 2007
News we hope you are enjoying the holiday season!
As the year comes to a close we encourage you to start thinking about next years marketing budget. Peppershock Media Productions can assist you in starting the new year right! 1st quarter rates for TV/Radio and other media are available NOW! Contact Luke today
to schedule an initial one-hour consult and discuss your 2008 marketing needs.
Enjoy this month’s newsletter and bits of useful information and we’d love to hear from you!
In support of a visual performing arts venue and educational facility.
The Pix Foundation is hosting a quilt show to benefit the Pix Theatre restoration project. To sponsor this event, enter your quilt or for information regarding vendor booth space please click the link below.
BYP BIG HALLOWEEN EVENT A BIG SUCCESS
This year for Halloween Boise Young Professionals teamed up with the Big Brothers Big Sisters of Southwest Idaho, to provide a fun and safe Halloween event for Bigs, Littles, and children waiting to be matched with a mentor!
To see more photos from the even click the link below.
http://www.flickr.com/photos/bbbsidaho/
Happy 1 Year
Anniversary BYP!
Peppershock Media Productions takes part in the Boise Young Professionals one year anniversary celebration. A visual presentation created by Peppershock, was featured during the luncheon. The presentation highlighted BYP over its inaugural year.
Peppershock has been involved with BYP since its inception. Rhea Allen, Peppershock Media Productions President and CEO, is co-chair on the committee for community and civic involvement. Rhea has found being an active member of BYP a very rewarding experience. In a recent article about BYP, Rhea Allen states:
"You get so much more in return when you give back to the community that gives to you."
-Rhea Allen, Peppershock Media Productions, Idaho Statesman, October 2007.
It is a joy to watch Boise Young Professionals as they continue to enrich the treasure valley. Congratulations BYP.
Click here to read entire article as featured in The Idaho Statesman:
http://www.idahostatesman.com/137/story/181524.html
To see the presentation shown at the anniversary luncheon click the link below.
http://www.youtube.com/watch?v=nvrpFNyKPo0
Nampa has its very own public art commission.
NAMPA — City officials unamimously approved a Nampa Arts Commission to oversee local public art and other artistic projects. City Staff and Rhea Allen of Peppershock addressed the Nampa City Council about the proposal in a public hearing on 7:30 p.m. Monday, November the 5th. Seven commissioners will be appointed by the Mayor and approved by City Council.
To read more click below.
Press Tribune Article
Don't miss this once in five year event.
Canyon County Festival of Trees.
Come and check out the festival of trees.
Saturday, November 24, 9:30 a.m.-8:00 p.m.
Sunday, November 25, 12:00 p.m.-5:00 p.m.
Monday, November 26, 11:30 a.m.-3:00 p.m.
Marketing Gem of the Month
Keep your message consistent.
Does your marketing message speak in unison? Or, is your marketing message made up of sporadic hit-or-miss post cards and ads that say different things each time? Your answer reveals a great deal about your future success.
One way to ensure that your message is consistent is to do a lot of experimenting and market research. Testing, measurement, and evaluation are key to understanding what you are trying to say and how you should say it.
It is chilly outside but business is hot at Peppershock. We are stirring things up with our new account manager Luke Cavener. He spent the last three years as Premiere Retail's Field Manager. Luke is a University of Nevada Las Vegas graduate, experienced business developer, account manager and media analyst. We are thrilled to have Luke on our team.
Peppershock also welcomes Zach Chastaine as our new intern. Zach is currently a senior at Meridian Tech studying in the media arts pathway. In fall 2008 Zach will attend college at the San Francisco Academy of Art, pursuing a BFA in Motion Pictures & Television.
We are actively seeking the right person to fill our Producer position. If you or someone you know is looking for an awesome opportunity, please let us know!
11th Annual Integrity Counts!
Celebration
October 10, 2007
-Boise Centre On The Grove
The Better Business Bureau and Key Bank announce the honorees for 2007 Integrity Counts! business honors award.
Peppershock is listed amongst the honorees and winners will be announced at the Celebration on October 10, 2007 http://www.integritycountsonline.org/2007fin.htm
Small Business Survival in a
Big Business World.
Rhea Allen,
Peppershock’s President and CEO is a featured panelist on a discussion hosted by the University of Phoenix and the Idaho Business Review. The event will be held at the University of Phoenix, Idaho Campus, in Meridian, on Thursday, October 11, from 6 p.m. to 9 p.m.
BUY IDAHO
The Peppershock crew has been working hard
on this year's Buy Idaho campaign. To see the upcoming PSA's on YouTube click the links below.
Buy Idaho:
Governor Spot
Idaho State Department of Education"Child Nutrition"PSA
Peppershock Media has teamed up with the Idaho State Department of Education to help inform Idaho’s parents and children about the benefits of eating nutritious foods. To view the PSA's click the links below.
Child Nutrition:
Lunch Line Choices PSA
Child Nutrition:
Saturday Morning Choices
Your Marketing Gem of the Month:
Small marketers find huge opportunity in on-line video
Online video is very attractive to small businesses, if they are talented in creating unique video content. According to research company eMarketer, online video advertising spending will rise from $775 million this year to $2.9 billion in 2010. According to Steve Safran, senior VP, AR&D "you don't need to be a big information content producer anymore to get your information out there." Online video is a wonderful place for the small business to shine. [click here to read more]
September 2007 News
Change is in the air! The summer is fading away, kids are back in school, and we added a graphic designer to our team. We are pleased to introduce Angie Scobby, Boise State Graduate, experienced graphic designer, visual artist and photographer. She comes to us from Design Impressions, Inc. where she spent the past three years as their in house art director. We are excited to have her on board.
11th Annual Integrity Counts! Celebration
October 10, 2007 - Boise Centre On The Grove
The Better Business Bureau and Key Bank announce the honorees for 2007 Integrity Counts! business honors award. Peppershock is listed amongst the honorees and winners will be announced at the Celebration on October 10, 2007. http://www.integritycountsonline.org/2007fin.htm
The Boise Hawks and Peppershock Media Productions have partnered to capture the “Hawks Baseball Experience.” To view the video short produced by Peppershock
click here.
Healthcare Heroes
Healthcare Heroes event put on the Idaho Business Review. The event honors local professionals working the in the healthcare field, who go above and beyond to help the community. The awards dinner will be held on Sept. 20, 2007. Peppershock is producing the visual presentation to display at the event. All of the winners will be profiled in a special Health Care Heroes magazine. It will be inserted into the Idaho Business Review on Sept. 24th and at the awards dinner at the DoubleTree Riverside in Boise.
www.idahobusiness.net
Idaho State Department of Education"Child Nutrition" PSA
Peppershock Media has teamed up with the Idaho State Department of Education to help inform Idaho’s parents and children about the benefits of eating nutritious foods.
Peppershock also took this opportunity to teach the students at Spalding elementary school about shooting commercials. The children experienced hands on learning as they participated in the shoot. The PSA’s will air starting in October.
Buy Idaho.
We are thrilled to support Idaho Business. The Peppershock crew entered Governor Butch Otter’s office, gear in hand to update the Buy Idaho spots. We shot PSA’s featuring the governor endorsing products made in Idaho. Watch for the new PSAs in October.
Your Marketing Gem of the Month:
“Who Owns the Image, Client or Creator?” copyright laws examined…
We live in a world where copying artwork, photography, music and more are just a mouse click away. Accessibility is abundant. However, having access to original artwork does not give us the right to use them any way we please.
Copyright is a form of protection provided by the laws of the United States (title 17, U. S. Code) to the authors of “original works of authorship,” including literary, dramatic, musical, artistic, and certain other intellectual works.
This protection is available to both published and unpublished works. Section 106 of the 1976 Copyright Act lists out the details of what the owner of the copyright has the exclusive right to do and to authorize others to do.
Typically the person or entity originating the creative works retains the copyright unless the client wants to purchase a “buy out” of the copyrights of a protected work and then the original creator can assign copyrights to the client. Then the copyright owner has the exclusive right to do and authorize others to do what is listed in Section 106.
By knowing more about copyright laws, you can avoid devastating costs in the future. Read More Here.______________
Boise Hawks Team with Peppershock to Produce the “Hawks Baseball Experience.”
Read more.
GREETINGS FROM PEPPERSHOCK!
We hope your summer has treated you well! We have been busy filling a new graphic designer position and will announce our newest addition to the Peppershock Team within the week. Right now we’re actively seeking the right person to fill our Business Development/Account Manager position. If you or someone you know is looking for an awesome opportunity, please let us know!
Enjoy this month’s newsletter and bits of useful information and we’d love to hear from you! Next month look for info on “Who Owns the Image, Client or Creator?” copyright laws examined…
BOISE YOUNG PROFESSIONALS RAISE NEARLY $20,000 FOR TREASURE VALLEY KIDS
At BYP’s first-ever charity formal event, about 200 young professionals from throughout the Treasure Valley kicked up their heels and reached into their pocketbooks to help the Wishing Star Foundation, which grants wishes to children with life-threatening illnesses in Idaho and Washington state…
…“We gave back to our community in a big way, and we had a great time doing it,” said Rhea Allen, co-chair of BYP’s Community and Civic Involvement Committee. Allen also is president and CEO of Peppershock Media Productions in Nampa. “This event demonstrates our group’s commitment to the community… (Click here to read the full story)
To learn more about BYP, upcoming events or membership opportunities, visit www.boiseyp.org.
ACCOUNT MANAGER SEARCH
Peppershock Media Productions, LLC is looking for a highly motivated, personable individual to fill an Account Manager position.
(Click here for the full job description)
Please send résumé to rhea@peppershock.com.
YOUR MARKETING GEM OF THE MONTH:
In a recent publication of B to B Magazine, Matt Solomon lists Seven Fatal Errors of Video Production. This list can also be referred to as “what not to do when making a video.” You can read the full version of the article here, but here are the highlights:
Fatal Error No. 1: Trying to say everything.
Fatal Error No. 2: Focusing on the message after the video is shot.
Fatal Error No. 3: Creating a video for select execs.
Fatal Error No. 4: Employing creativity by committee.
Fatal Error No. 5: Not planning for more than one use.
Fatal Error No. 6: Focusing on awards, not the message.
Fatal Error No. 7: Taking the cheapest way out.
By avoiding these common mistakes, you can save yourself time and money!
Peppershock Media Productions is a marketing company with high quality in-house video production, web & graphic design.
Located in Nampa, the Heart of the Treasure Valley, near Boise, Idaho, Peppershock Media Productions, LLC provides video, interactive media, web and graphic design services for Idaho & the entire Northwest. Peppershock has been locally owned & operated since 2003 and nominated for the Better Business Bureau “Integrity Counts” Award 2005 and 2007, the Boise Metro Chamber of Commerce Small Business of the Year 2007, as well as Awards in video production, including: !nspire Award 2005 & Telly Award 2006!
Contact our office for a complimentary initial consultation to discuss your next project.
Peppershock Media Productions, LLC… serving up high quality digital spice!
:: 208.461.5070 :: info@peppershock.com
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July 2007
Stampede!
The Snake River Stampede was back in town.That means some of the greatest cowboys on earth were here in Nampa. In addition to these great cowboys, The Snake River Stampede hosted two of the greatest Rodeo Announcers of all time: Bob Tallman and Boyd Polhamus.
Bob and Boyd also used the great facilities and studio at Peppershock to record voice overs for nationally broadcasted rodeo events. We were honored to have them here. Happy trails, boys!
In addition to working with Bob, Boyd, and their crew, Peppershock also shot behind the scenes interview with Cowboys for the new Rodeoup.com website.
18th Annual Golf for Hope Tournament
Join us on July 13th at the Nampa Rotary 18th Annual Golf for Hope Tournament at Ridgecrest Golf Course in Nampa. $85/per Golfer. All proceeds benefit the Hope House and other area youth programs. To sign up for a team call Francie Aguilar, 466-7894 http://www.namparotary.org
BYP Casino Royale Charity Event
To give back to the community, the Boise Young Professionals are having a formal black tie charity on Saturday, July 14, 2007. Members of BYP voted on their favorite charity and chose Wishing Star. The Wishing Star Foundation, Inc. is the oldest, local wish-granting organization in Eastern Washington and Idaho. Wishing Star grants Wishes to local children with life threatening illnesses between the ages of 3 and 21.
Click here to register.
Check out Peppershock’s Updated Website, Logo & Demo Reel!
Every once in a while, we all look into the mirror and realize that we’ve put on a few pounds, our clothes are out of style, and our haircut hasn’t changed since high school. That’s when it’s time for a makeover! Sticking with the core elements, we took our brand and freshened it up a little. It’s now more dynamic, useable, and stylish…all qualities important in a good brand.
In case you were wondering, and we often get asked this question… where did the name “Peppershock” come from? Well, Peppershock is a derivative of Rhea’s maiden name, “Peppersack” (Rhea is our President / CEO) and with a name like Peppersack, no one could forget, so we figured no one would forget Peppershock… that and the domain name www.peppershock.com was available! So check out our new “look & feel,” see what we’ve been up to on our website, and check out our blog & post comments – let us know what you think!
Congratulations to Drew!
Drew won an Accomplished Under Forty Award from the Idaho Business Review! We are very proud of Drew’s recognition as one of the Treasure Valley’s best. You can read about it online here.
More Nominations!
Peppershock was nominated for the Boise Metro Chamber of Commerce Small Business of the Year 2007
Also, Peppershock has been nominated for the Better Business Bureau’s Integrity Counts! Awards 2007! Winners will be announced October 10th, 2007 at the Boise Center on the Grove.
Your Advertising Gem of the Month:
Do you remember the age-old saying: “honesty is the best policy?” Well, it’s true…especially in business. Take this example above, who wouldn’t want to buy a watch from this vendor, if not just to say you did? Take Fairly Reliable Bob’s as another example, their name alone translates honesty in a humorous way.
When you are honest with your customers and associates, you will come out on top every time. Let your contacts know about your commitment to honesty and integrity and they will continue to do business with you. We’ve found that always to be true here at Peppershock.
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