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June 2006
Peppershock Open House...Success!
Thank you to everyone that helped, stopped by, called, emailed...thanks to you, Peppershock on Yale St. is now open for business!
We must extend special thanks to Tina, Jon and Kandi, Mom, Dad, The Peppersack's and Emerson's grandparents for helping us get ready!
Peppershock Goes HD!
Now offering the highest quality format in digital video, High-Definition.
High-Definition video is as close to film as tape can get. This new camera will allow us to capture the clearest, best image possible. HD is the next phase in video production and Peppershock is proud to offer it.
Peppershock in the News
Idaho Statesman article on Peppershock services.
printed 6/8/06
Here is a clip from KBCI Channel 2 from Mother's Day 2006 with Rhea talking about juggling business and family.
Events to know about:
June 13 th 5:30pm – 7:30pm Holiday Inn, 3300 S. Vista The National Association of Woman Business Owners (N.A.W.B.O.) is holding an event featuring Rhea Allen as one of three distinguished panelists on the topic of “Making your Marketing Dollars Count.” Cost is $25 for non-members, $5 for members. Advanced reservations required. www.nawboboise.org
June 15 th Boise Chamber of Commerce Trade Show and 
Small Business of the Year Awards Luncheon sponsored by Peppershock Media Productions, LLC, Wells Fargo Bank & Boise Centre on the Grove www.boisechamber.org
July 14th: Nampa Rotary Club is presenting the “Golf for Hope” Tournament at Ridgecrest Golf Course. We are looking for teams of 4 or 5 people and hole sponsorships. The cost to play is $85/person. Contact Rhea to sponsor a hole.
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Announcing Peppershock’s new Nampa location!
OPEN HOUSE
June 1, 2006 @ 3:30 - 7:30pm
We are now located at
122 N. Yale Street Nampa, Idaho 83651
Wine & appetizers will be served.
Mercy Community Sale & 1 st Annual Gala – A Big Success!
Next year’s event is said to double in size --this will be one of the premiere events to attend in Nampa next year! Be sure to mark your calendars for next April of 2007.
Returning…
The Majestic Entertainment Foundation is preparing for a summer full of fun fundraising activities and is working on getting the theatre back open for business. Plans to add a Grille and Wine Bar are underway!
For information on how you can make a tax deductible non-profit contribution to help restore the old PIX theatre into a fun & exciting entertainment facility please contact Rhea Allen at 250-9041 or Tina Codling, Executive Director of the Majestic Entertainment Foundation at 963-0067.
Other related news…
The i48 film festival is May 12-14th. Peppershock & Associates will be participating and creating another short film to display at the festival. You can watch local the collection of local talents’ short films at the Egyptian and the Flicks Theaters.
Peppershock Goes HD!
Now offering the highest quality format in digital video, High-Definition.
High-Definition video is as close to film as tape can get. This new camera will allow us to capture the clearest, best image possible. HD is the next phase in video production and Peppershock is proud to offer it.
Alternatives to TV, Radio & Publication Ads
Indoor & Out-of-Home Advertising
Indoor Digital or Indoor Print for restroom advertising is located in the bathrooms and common areas of family restaurants, sports bars, health clubs and nightclubs all over the country.
Out-of-home advertising is a vital element in every well-conceived media plan. Over the past 20 years, traditional media has become more fragmented. Consumers are spending more time away from home and less time watching TV, listening to radio & reading the newspaper.
As consumers have become more difficult to reach, we have sought new ways of targeting them. New advertising mediums have popped up all across the landscape: street furniture, bus shelters, transit, gas pump top
advertising, LCD displays. All of these, and many others, are called non-traditional or ambient media advertising.
The category of non-traditional advertising is the fastest growing segment in out-of-home advertising–a $5.5 billion industry! Amazingly, out-of-home advertising such as outdoor billboards, indoor advertising & gas pump advertising has grown to almost twice the rate of traditional media over the past decade. Industry experts expect out-of-home ad spending to reach $8.6 billion by 2012.
Contact Peppershock for an initial one-hour free consult to help get your non-traditional, out-of-home media plan in place. High Definition Video on LCD display Ads are a must have!
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Peppershock Wins National "Telly Award"
We are proud to announce our latest achievement in winning the prestigious Telly Award for the production of "90 Years of the Wildest, Fastest Show on Earth," a promotional video for the Snake River Stampede. The Telly award is a high honor in the television and media production industry.
Current Customer Profiling
Target your new customers using your current customers as a base source of valuable information
One of the key steps to understanding your target advertsing
audience is to understand who your current key customers are. If we can study your customers, get into their mindset, study their purchasing patterns & lifestyle behaviors, then we can better deliver an effective message that is geared more toward similar mindsets.
Conducting video interviews with questions that pertain to your clients specifically can cultivate informative insights into your current customers’ minds. Creating surveys and conducting short polls can help aid in the Current Customer Profiling process.
Peppershock would be happy to aid in this pre-advertsing, pre-production analysis. Contact us for an initial one-hour free consult to help in getting your company aligned with your target market.
American Cancer Society’s Daffodil Ball: A Gala for Hope
Doubletree Riverside Hotel, Boise | April 1st
Be sure to get your tickets now as seating is limited. Exclusive silent & live auction items. This great event will honor Idaho’s First Lady, Patricia Kempthorne, for all her efforts in the fight against cancer. Tickets are $100, black tie optional. For more information call the American Cancer Society at 343.4609, select option 3.
(BTW, Peppershock is extremely excited to be producing the presentation DVD that will be displayed during this terrific fundraising gala function. Be sure to watch & listen for our Public Service Announcement for TV & radio.)
Stats on TV News Sources versus Other News Sources…
Where do you get your news? Click here to post feedback messages on my blog!
According to a new study, 54% of American have a daily local broadcast TV news habit and more than 3 out of 4 go there for news, if not daily, then several times weekly. The total weekly habit is 77%. Other categories are daily newspaper at 41% & weekly 63%, online 40/60%, radio news 32/54%, talk radio 22/37%, national newspaper 10/18% and satellite radio 12/19%
(HarrisInteractive, quoted by Anthony Spirito –
Katz Television Group)
IBR Announces Rhea Allen to Receive “Accomplished Under 40” Award.
Awards luncheon held on Monday, March 20th at Boise Centre on the Grove.
This will be the seventh year the weekly newspaper will honor young, dynamic leaders from across the state. The Idaho Business Review will publish an Accomplished Under 40 magazine in conjunction with the awards that will feature in-depth articles about each of the 40 recipients.
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Are You a Last Minute Valentine's Day Shopper?
Not to worry, Creative Balloons delivers! Visit creativeballoonsofidaho.net to see a video sample of their creative balloon bouquets and call 362-8181.
Creative Balloons will deliver Valentine’s Day smiles!
New Media at it's Best
Video iPods are out & we can produce the media for your podcasting!
The latest tactic in marketing & distributing information about your products or services is something very new & exciting that we are so proud to be a part of! We are now vidcasting or putting video on iPods & other mobile devices. We’re able to video tape seminars, training classes, produce long form promotional videos and even short, :30 second commercials and vidcast them or create downloadable files for people to get for their video iPods or video phones or whatever they chose. They download them & then they watch the videos at their own leisure… while working out at their favorite treadmill, while waiting at the airport, on the plane or even in bed with headphones while their partner is fast asleep. This is such a great way to get your message out through the latest and greatest technology and Peppershock Media Productions can do it all. We can make it sound and look great and now have new equipment to record broadcast quality audio for podcasting and a high end professional digital video camera for vidcasting. To check out a very simple sample of a vlog or a video web log go towww.peppershock.com/peppermaster.htm There you can scroll to find Flash video examples and downloadable video iPod files. This is just a small sample of what could be done for you… the possibilities are endless! If you want in on this new 
culture, you’ve got to let us know because we are already doing some amazing things with this new media marketing for our clients. We’re learning all about it through other vidcasters! Call Rhea 250-9041.
Web Video – A Personal Introduction to Your Visitors…
You have a website or you may need a website… have you thought of welcoming your visitors to your site? Perhaps you want to give them a personalized welcome message straight from the owner or CEO himself. Peppershock is video taping short, :30 to :45 second web intros to personalize your website. You’re like a tour guide giving directions on what to click, where to go, why they should go there and then don’t forget to close the deal on the contact us page with a web video telling your visitors you’ll be getting back to them soon. This is how they are going to get in touch with you, make sure they remember you and remember to contact you! You absolutely need this for your website, don’t you?! J Call Rhea to schedule your WebVideo production, 250-9041.
Mardi Gras Celebration @ Nampa Civic Center
February 18th at the Nampa Civic Center,
see Terrance Simien and The Zydeco Experience!
Music, food, drinks...beads!
For tickets, go to www.nampaciviccenter.com
To watch a killer promo video about the event,
visit Peppershock’s Blog...it’s about half way down the page.
American Cancer Society’s Daffodil Ball: A Gala for Hope
Doubletree Riverside Hotel, Boise | April 1stt
Be sure to get your tickets early. This great event will honor Idaho’s First Lady, Patricia Kempthorne, for all her efforts in the fight against cancer. Don’t miss the opportunity to see a personal message from the Cali Governator himself, Arnold Schwartzenager!
For Ticket Information call the American Cancer Society at 343.4609, select option 3.
(BTW, Peppershock is extremely excited to be producing the video that will be displayed during this terrific fundraising gala function. Be sure to watch & listen for our very compelling Public Service Announcement for TV & radio.)
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We hope that everyone had a safe but exciting New Year celebration. May the New Year bring you many successes!
Call For Entries!
LocoMotion International Youth Film Festival is holding its 5th annual film competition in Salt Lake City, Utah! Youth between the ages of 13-18 are encouraged to submit their entries by March 1, 2006 for short film competition and April 1, 2006 for screenplay competition. For more information, click on this link: LocoMotion International Film Festival
or by calling (801) 532-7500.
Visit Peppershock at the Buy Idaho Capitol Tradeshow
January 18, 2006, 100 booths on 3 floors of the Capitol Rotunda will display what Idaho businesses are all about. For more information on this event go to Buy Idaho: newsletter, about, activities, members, Idaho products and services. See you there!
Nampa Chamber Lunch
January 18th at the Nampa Civic Center, see a video for Mountain West Bank produced by Peppershock at the event! www.nampa.com
Boise Business Events 2006
Bookmark this site, Business Events at the BoiseOnlineMall.com, to keep current on local business events in 2006.
Marketing Campaign Success Tips: Finding the Right Mix for your Message
Questions to consider when developing your marketing campaign:
• What are the best mediums to use when advertising or building brand awareness? What is a good marketing mix?
• What is a decent rate of return on advertising investments? How are results measured?
• Who is the target demographic and how are they reached properly?
• What verbiage should be used in the marketing efforts to make the target audience interested? What are persuasive or enticing phrases?
• What are the differences between brand awareness, promotions and public relations?
• How can my business effectively use publicity and promotions?
• Would a concept ad or an informational ad be more beneficial?
• What are non-traditional and traditional ways of advertising?
• Why would it be important to seek the advice of industry expertise within this specific geographic area?
Contact Rhea at: (208) 250-9041, or by email: rhea@peppershock.com to set up a 1-hour free initial consultation with our creative team at Peppershock Media.
Peppershock Media Productions, LLC provides video and multimedia services for the Treasure Valley and the entire Northwest. We’re a full service ad-agency with in-house production.
Locally owned and operated since 2003,
Our creative team consists of; Production Manager, Drew Allen. He trained with one of the top agencies in Seattle and has a degree specifically in Media and Video Production from the Art Institute of Seattle. Our Associate Producer, Sara Cobb, also has an education in film and communications. President & C.E.O., Rhea Allen, has an undergraduate degree from Boise State University in Business Management and Mass Communication. She also has a Master's of Business Administration degree with an emphasis in Marketing from Capella University.
In addition to production, we plan, buy media and place your advertisements that we produce for: Radio, TV, Newspaper, Magazines, Outdoor and Internet. We distribute your advertisements through the appropriate media outlets and make sure you are targeting your specific audience. We utilize region specific statistical software programs, over 20 combined years of industry experience & highly educated intuition to ensure a return on your marketing dollars.
Your custom project authored on DVD or CD-ROM for trade shows, mailers, training purposes, video news releases and more will create a perfect multi-medium mix for your targeted audience. We will upload your video & media project to your own website and/or other sites that are helpful to your business, such as www.bosieonlinemall.com. If you need a website, contact us!
If your marketing mix requires Graphic Design Work, Printing, Mailing, Signage and/or Outdoor Advertising, Viral Marketing, leave it to us to keep your look and feel consistent throughout every avenue of advertising that we prepare for you.
Peppershock Media Productions, LLC… serving up high quality digital spice!
We are delighted to provide you with a one hour initial consultation free of charge. Contact Rhea Allen, President / CEO at (208)250-9041.
Sincerely, Drew and Rhea Allen and the Peppershock Team
www.peppershock.com ::
208.461.5070 ::
info@peppershock.com ::
6109 Overland Road Boise Idaho 83709
(by appointment only)
Peppershock Media Productions, LLC… serving up high quality digital spice!