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Holiday 2005
Happy Holidays to Everyone! Happy Holidays from Peppershock!
We hope that everyone had a wonderful Thanksgiving
and that you get to enjoy this holiday season with friends and family. This is such a hectic time of year for everyone, so we decided to combine our November and December newsletters for your convenience. Peppershock Media has had a very exciting month and we want to extend a special thanks to everyone who follows our company’s progress. We love all of the fantastic feedback!‘Tis the season for sponsorship and in-kind contributions. In fact you can catch Rhea bell ringing for the Salvation Army at the Nampa Fred Myers on December 17th from noon – 2pm , should you want to donate to such a great cause--come see her! The Nampa Rotary Club is participating to raise as much as we possibly can to help those in need. Last year the Nampa Rotary Club topped the local Kiwanis club so this year the challenge is on!
Peppershock received an !nspire Award
Peppershock Media Productions received a National !nspire Award in the category of Promotion and Sales for “90 Years of the Wildest, Fastest Show on Earth”!
!nspire Award WinnerThe !nspire Award is given out once a year for the recognition of cutting edge and inspirational multi-media productions.
90 Years of the Wildest, Fastest Show on Earth is a promotional video that Peppershock produced for The Snake River Stampede this year. This high-energy promotional video infuses exciting elements of The Snake River Stampedes history with its modern day progression of spectacular events. We are very excited to receive this award!
Check out a shortened version of this video here.
Canyon County Festival of Trees
Presented by the Nampa Civic Center
Nampa Civic CenterPeppershock Media Productions was invited to produce the commercial for the Canyon County Festival of Trees, which began November 26th and ran through November 29th. Festivities ended with a Gala Event and Silent Auction. Proceeds went to the Canyon County ’s Meals on Wheels program. Thanks to all who were involved!
Boise Festival of Trees and Gala
Presented by St. Alphonsus
Festival of TreesAs many of you know, during Thanksgiving week, decorated trees, festivities and a special gala, are the hallmark events that transform the Boise Centre on the Grove into a spectacular wonderland. The Festivities were held from November 23-November 27th. Peppershock is currently in
production for their new website videos of this year’s events & DVDs of the Simply Christmas Fashion Show! All proceeds were donated to St. Alphonsus to help fund the building of the new Intensive Care Unit.
Boise Family Advocate Program
Family Advocate Program Gingerbread Event
Gala Dinner and Live Auction for the Family Advocate Program was held at the Big Easy. Doors opened at 6pm on November 18th. Peppershock Media produced the video that was shown at this event to help raise funds for this great program.
Quick Media Tip
Did you know? Although January, February and March are the MOST watched television months of the year, it is actually the least expensive time of year to advertise! 1st quarter rates are the best!You might be missing your target audience if you pass up this opportunity!
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Peppershock nominated for multiple awards!
Peppershock Media is proud to announce their nomination into two video industry competitions. One nomination comes from The Academy of Digital Video Arts. Peppershock entered their production of the 90th Anniversary Promo for the Snake River Stampede.
The other nomination is from the !nspire Awards. Peppershock again entered the Snake River Stampede Promo piece, as well as a promo for the Boise Hawks.
Wish us luck!
Peppershock videos on Google!
Peppershock received the following message from Google: “Google Video would like to include your videos in the Google Video index to let internet users find, search, and view your content. I believe that Google Video can help you increase the distribution of your video content and the number of visitors to your site.”
Go to http://video.google.com and search "peppershock" to view our work!
Idaho International Film Festival — September 29th – October 2nd
A short film produced by Peppershock and Associates on the big screen! Saturday, October 1st at the Flicks Theatre in Boise, and on Sunday, October 2nd, at the Egyptian Theatre.
The short film, “No Such Thing as a Free Lunch,” was written by Drew Wattles, and directed by Rhea Allen. The film is a campy, black and white with a 1950’s feel, filmed in Nampa, Idaho. You’ll never look at a picnic basket the same way again!
24 Hour Hand Carwash-a-Thon
Presented by Peppershock Media & J’s Ultimate Hand Carwash
To Benefit the American Red Cross of Greater Idaho The first day started out rainy, but then the last 8 hours of the carwash proved to be the busiest J’s Ultimate 
Hand Carwash has ever been. KTVB Channel 7 came to do a live shot on-site for their 10 o’clock news Saturday night, September 24 th and KTRV Fox 12 aired a segment on their news as well. We were able to donate twice as much as what we anticipated being that the first day was all rain. 100% of the proceeds went to the American Red Cross of Greater Idaho to help supplement the Idaho Disaster Relief Fund. Peppershock Media produced the PSA that aired on KTVB Channel 7 and KNIN Channel 9. Also, Paul J. Schneider did an excellent job promoting the event on KBOI – AM radio. To see a picture gallery of the 24 hour event go to http://www.peppershock.com/ handcarwashathon2005.htm We also want to say a huge thank you to
all those who helped out for such a great cause: International Minute Press Downtown, BoiseOnlineMall.com, Bucket O’ Brew,
Lynne’s Creations, Creative Balloons ,
Burger n’ Brew on Fairview, Brown’s
Cottages/Pam Brown, Nagel Beverages(Pepsi),
Dominoes Pizza, Subway , Jeff Keller of
Key Bank, Ida-Gem Promotions,
Kenny Pitman of Professional Employee
Services & his son who is a great Cub Scout!
Tips for Radio & TV Advertising
Frequency is likely the most important factor to consider in placing your ads. The next most important is reach. Frequency refers to the number of times an average listener or viewer will hear or see your message, whereas as reach refers to the number of people who will hear or see your message. It takes multiple exposures of your marketing message for it to be effective, so you will want to make sure that demographic we target will hear or see your spot multiple times. Once you have a high enough frequency, if there is still money left in your budget, we can increase your reach in order to target a larger group of potential customers.
Here are two frequency scenarios: 1) Two ads per day, three weeks per month, for three months 2) One ad per day, two weeks per month, for nine months.
Both of these scenarios have the same number of ads, but not the same frequency or effectiveness. It may appear that the two scenarios would have the same frequency, but frequency is calculated per week — and in the above two scenarios a different number of ads would be running per week. The second scenario calls for only one ad per day, almost no frequency, especially since the ads will likely run randomly - morning, afternoon and evening. You could ask for specific or “fixed” times for those ads, so they would continually hit the same audience, but realize this could cost you double depending on the time slots desired. Because of the low frequency, the second scenario is going to be a waste of your money unless you tie in to a sponsorship of some kind that will add value to the ad placement. Sponsorships automatically provide “fixed” times that will concentrate your efforts without the extra cost. Sponsorships for weather, news or sports can typically be purchased up to seven days a week. Traffic reports, Monday through Friday, is also an option. People listen or view more attentively to these features, which means you tend to get a more focused listener or viewer who is in turn more likely to watch or listen to what your ad has to say. If you do choose to include a “sponsorship” in your radio or television advertising campaign, here are some of the benefits you would typically gain
Acknowledgement as the sponsor of the weather, news, or sports immediately before the report. (This weather update is being brought to you by the XYZ Company.) Acknowledgement immediately following the report. ("This weather update has been brought to you by the XYZ Company.") A 10- or 15-second live commercial adjacent to the report.
A 30- or 60-second commercial that will play within the same part of the day as the report you sponsored.
When you want to start planning your TV and/or Radio advertising we can derive a schedule for you that will maintain the correct mix of reach and frequency. We will base your air-time schedule specifically on your demographics and your budget. We have statistical software that can help determine the best station(s) to utilize based on your target market that is specific to the Treasure Valley . Not only can we help you plan and buy your air-time we can also create & produce your commercials for you too.
5 Steps to Great Video/Media Production
Every great production begins with a great plan.
1- Information Gathering & Concept Development
In order to ensure proper creative elements we start by digging deep for information… what is your audience? Who will benefit? Why? What is the hook? What are all the details of your product or service? What are you trying to promote or sell, teach or tell? What else can you come up with about this project? Before you begin to think creatively, we need to do a quick overview of the project. Determine what you hope to accomplish. Identify the intended viewer. Explain how you want your video to affect that viewer. Do you want to motivate, inform or just cause your viewers to relive a warm touchy-feely memory? Try to narrow down the project to a single sentence that entails everything you want to accomplish and write it down. Now, take a look at all the potential productions elements and then allow your time-line, budget, available resources and the appropriateness for the project to dictate what goes into your outline. Some elements may include, but are certainly not limited too: voice over talent, actors/actresses, specific locations, costumes, makeup, set design, use of a steady cam, jib arm or camera crane. Once you’ve defined you project, summarize it in a paragraph so that we can keep that paragraph in front of us as a reminder of what is crucial to having a successful project.
2- Chose a Technique and Format
A portion of the planning will involve selecting a format or combination of formats. There are a variety of formats and techniques to utilize, some include:
Interview possibly onset with a host seated behind a desk or in a chair with the person being interviews seated opposite the host in a chair. The interviewer may be seen or unseen.
Documentary a formal documentary can use a voiceover to explain or describe events or information. An informal documentary can be comprised of informal onsite interviews with actual participants that create real life comments.
Video Magazine a host is behind a desk or newsroom platform but two hosts banter between themselves, the tone is usually lighter and creates entertainment value.
Story Based A complete script with actors and a performance that results in desired outcomes. This is the most sophisticated and complicated format because it involves organizing actors, blocking shots, choreographed motions all with the challenge of making it appear as though it is a real life scenario that is not scripted, even though it is scripted to the very moment a breath is taken. These scenes can be shot in a controlled environment in studio or on-location.
Talking Head This is the easiest format, but most boring. We could be sure to shoot reaction shots of the interviewer nods, so we can edit to the reactions in order to compress the guests answers without a jump-cut, or a shot that is back to back with another very similar shot.
3- Select a Style
Selecting a style will convey the feeling you want the project to convey, is it formal or informal? Serious or silly?
4- Consider all elements needed
Is there footage that already exists? Is there a seasonal element or a specific time, month or occurrence that needs consideration? Do we need before and after shots or cause and effect elements? Do we need demonstrations? Comparison elements? Industry experts? Are there any legality elements to include? Do we have the time for each element? Do we have the money in the budget?
Is the element stylistically fitting to what we are trying to accomplish?
5- Powerful Testimonials
Testimonials are good to include whenever possible. Some ways to incorporate testimonials into your project is to interview a real group of everyday people who are doing the activity or using your product. The least expensive way to include this step is to bring all the people to one location and then shoot them. However it can be visually dull if they all have the same background, so we can use the same location but plan on different set-ups within that same room or area. To obtain a proper testimonial the interviewer will sit just left or right of the camera lens and establish strong eye contact with the person, rather than having them looking directly into the camera lens. This makes it more comfortable for the person giving the testimonial, mostly because a camera lens can sometimes be intimidating. Only when a person is completely comfortable on-camera and event hem only when what they are going to say is a personal appeal to the viewer does a person talk directly into the camera. If we identify a particularly strong testimonial, we may want to arrange to shoot b-roll footage (shoots with out sound) of that person doing what they are talking about in their testimonial. We can shoot M.O.S. or man on the street reactions to a question, when we do this we’d be sure to have these folks sign a simple image or media release form stating that we can use their clip without having to pay them. Also remember that an expert testimonial can qualify or back up your product or service and can be an extremely valuable step in creating a successful video.
Pre-production planning for your video project will enhance creativity and ensure a successful video production. Instilling a time-line, a budget, selecting the appropriate formats, styles and elements for your production will help you to influence and motivate your targeted audience.
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The Carwash-A-Thon was a huge success!
We nearly doubled our goal of $2000 dollars!
Thank you to all of the employees, volunteers and
sponsors for making this great event possible!
Click here to view pictures.
(9/24/05) Listen to Rhea's radio interview from...
Peppershock Grand Opening of Our Newest Location
A big thank you to those of you who made it out to our ribbon cutting ceremony last month. We had a great time and got to see a lot of folks.
In case you missed it we opened our 2nd location to better serve our Boise clientele at 6109 Overland Road in Boise, Idaho, (208)461-5070.
Idaho International Film Festival — September 29th – October 2nd
A short film produced by Peppershock and Associates on the big screen! Saturday, October 1st at the Flicks Theatre in Boise, and on Sunday, October 2nd, at the Egyptian Theatre.
The short film, “No Such Thing as a Free Lunch,” was written by Drew Wattles, and directed by Rhea Allen. The film is a campy, black and white with a 1950’s feel, filmed in Nampa, Idaho. You’ll never look at a picnic basket the same way again! The film festival venues will be the Egyptian Theatre, Boise Centre on the Grove, and The Flicks Theatre. Downtown Boise will be transformed into a Film Festival Village as audiences gather post-film at downtown eateries and lounges all weekend long. For more information go to www.idahofilmfestival.com.
Watch the Boise Hawks Video produced by Peppershock!
Go to our Portfolio section of our website or see it on the www.BoiseOnlineMall.com. This video will require Macromedia Flash to watch. If you would like a promotional video for your website displaying your product or service, contact us at 208.461.5070 or info@peppershock.com.
Big Onion Gala, September 17 th to benefit Optimist Youth Football
Big Onion Gala will Produce an “Onion King” for theIdaho-Eastern Oregon Onion Committee for 2005
On September 17, 2005 , the 1st Annual “Big Onion Gala” will be held at the Boise Centre on the Grove. The semi-formal dinner incorporating regional foods (and of course, ONIONS) will be served, live entertainment will be provided and a silent and live auction will take place to benefit the Optimist Youth Football league. The evening’s activities will be highlighted with a special honorarium presented to BSU Head Football Coach, Dan Hawkins and the crowning of the Idaho E. Oregon “Onion King.” The “Onion King” will serve as a regional celebrity figure that will ultimately carry the Idaho E. Oregon Onion message nationwide. “Onion King” applications are available at the Idaho E. Oregon Onion Committee office and Paul’s Markets. For more information call 326-2010.
Top 10 Differences between Advertising and Public Relations
If you are trying to promote your company, you may have questions about advertising vs. public relations. Although both can help with your marketing efforts, these two industries are very different even though they are commonly confused as being one. The following ten properties just scratch the surface of the many differences between advertising and public relations.
1. Paid Space or Free Coverage
Advertising: Your company pays for ad space. You know exactly when that ad will air or be published.
Public Relations: Free publicity for the company. From news conferences to press releases, you’re focused on getting free media exposure for the company and its products/services.
2. Creative Control Vs. No Control
Advertising:
Since you're paying for the space and for the production, you have creative control on what goes into that ad.
Public Relations: You have no control over how the media presents your information, if they decide to use your info at all. They're not obligated to cover your event or publish your press release or show your video news release just because you sent something to them.
3. Shelf Life
Advertising:
Since you pay for the space and production, you can run your ads over and over for as long as your budget allows, and you can run your ad with multiple media outlets. An ad generally has a longer shelf life than one press release.
Public Relations:
A press release about a new product, service or event is only submitted once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine, or will the nightly news run again, unless it’s on 24/7, Channel 7’s re-broadcast on cable Channel 28.
4. Wise Consumers
Advertising:
Consumers know when they're reading or watching an advertisement. They typically know they're trying to be sold on a product or service.
Public Relations: When someone reads a third-party article written about your product or views coverage of your event on TV, they're seeing something you didn't pay for with ad dollars and view it differently than they do paid advertising.
5. Creativity or a Nose for News
Advertising:
In advertising, you get to exercise creativity in creating new ad campaigns and materials.
Public Relations: In public relations, you have to have a nose for news and be able to generate buzz through that news. You exercise your creativity, to an extent, in the way you search for new news to release to the media. Is it compelling enough to make it?
6. In-House or Out on the Town
Advertising:
An ad agency will place ads in print outlets like magazines and newspapers as well as on TV and radio. Ad placement is carefully calculated through research and analytical models to determine what is best based on the product/service, goals and budget. All of these efforts take place within the ad-agency.
Public Relations: You interact with the media and develop a relationship with them. Your contact is not limited to in-house communications with the ad agency. You're in constant touch with your contacts at the print publications and broadcast news media.
7. Target Audience or Hooked Editor
Advertising:
You're looking for your target audience and advertising accordingly. You wouldn't advertise a women's shoe store in a male-oriented sports section of the newspaper.
Public Relations: You must have an angle and hook editors to get them to use info for an article, to run a press release or to cover your event. The assignment editor and news director become your best friends.
8. Limited or Unlimited Contact
Advertising:
Ad agency account executives remain in constant contact with their clients and take care of contacting everyone else for the client. Outside media sales reps, copywriters, graphic designers or video producers in the agency may not need to meet with the client at all.
Public Relations:
In public relations you are very visible to the media. PR people aren't always called on for the good news. If there was an accident at your company, you may have to give a statement or on-camera interview to reporters. You may represent your company as a spokesperson at an event. Or you may work within community relations to show your company is actively involved in good work and is committed to the city and its people.
9. Special Events
Advertising:
If your company sponsors an event, you will promote the event, but you wouldn't want to take out an ad giving yourself a pat on the back for being such a great company. This is where your PR steps in.
Public Relations: If you're sponsoring an event, you can send out a press release and the media might pick it up. They may publish or air the information or cover the story while it’s happening, but the key word here is they “might” cover the event, there is no guarantee, so make the press release as compelling as possible.
10. Writing Style
Advertising: Buy this product! Act now! Call today! These are all things your can say in an advertisement. You want to use those buzz words to motivate people to buy your product so the script or copy is geared to promote an action from your audience.
Public Relations: You're strictly writing in a no-nonsense news format. Any blatant commercial messages in your communications are disregarded by the media as they are committed to being unbiased and non-commercial as much as possible.
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Peppershock Grand Opening: Thursday, August 18, 4pm-6pm
Join us as we celebrate the Grand Opening of our 
additional location on August 18the, 2005 from 4pm-6pm. Located at 6109 Overland Road in Boise, Idaho, (208)461-5070. Map of New Peppershock Office
Visit Peppershock at the “Smart Women Finish Rich” Event August 17th
You’ll find us there from 11am -7pm at the Hampton
Inn off the Eagle Exit on Wednesday, August 17 th, 2005. We’ll be amongst other women owned businesses showing our products and services—come check out what our video looks like on an HDTV! You also have the opportunity to learn valuable lessons from several conferences going on along with the tradeshow event.
Congrats to Jon Allen for winning the Golf Ball Drop Raffle!
Last month the Nampa Rotary Club held the Golf for Hope tournament to raise funds for area Treasure Valley youth programs and the Hope House. Thank you to our community—we raised around $20,000! Local TV stations featured the hundreds of golf balls we dropped from a helicopter onto a target. The closest ball to the target won. Jon Allen from The Allen Group, LLC was the proud owner of the closest ball. He received $1000.00!
Sign up to Win Boise Hawks Tickets Tickets compliments of: Peppershock Media Productions & www.BoiseOnlineMall.com
Sign up to win Boise Hawks tickets!Peppershock Media and the Boise Online Mall have teamed up to send twelve lucky winners to see the Boise Hawks this summer. To submit your entry and get all the details, follow the link, Take Me Out to the Ball Game.
Watch the Boise Hawks Video produced by Peppershock!
Go to our Portfolio section of our website or see it on the www.BoiseOnlineMall.com. This video will require Macromedia Flash to watch. If you would like a promotional video for your website displaying your product or service, contact us at 208.461.5070 or info@peppershock.com.
Nampa Civic Center Community Fun NightCommunity Fun Night at the Nampa Civic Center: Wednesday, August 10, 2005 6P-10P, Free to the Public
BIGGEST FUN NIGHT OF THE YEAR COMING TO NAMPA! A record number of artists and activities will lead the fun for the 9th Annual Community Fun Night on Wednesday, August 10, 2005 from 6pm – 10pm at the Nampa Civic Center. This event is alcohol free and family friendly! Come experience the fun, games, music, food and entertainment. Three stages - Main stage featuring High Street. The World Stage is back featuring some of the regions top folk artists; Children’s Stage includes magic by Tim McNeil, puppets, clowns; something for everyone! FREE PONY RIDES! Food Available for purchase from top local restaurants! If you would like more information about the event call 468-5500. Peppershock will be there catching all the action on video.
Viral Marketing Defined
[The following is an excerpt from “Zen and the Art of Viral Marketing,” by Jason Miller WebProNews Insider Report: July 7, 2005 ]
Six elements of a successful viral marketing strategy:
1. Give away products or services
2. Provide for effortless transfer to others (i.e., easily emailed, linked, or downloaded)
3. Scale easily from small to very large (popularity drives success)
4. Exploit common motivations and behaviors (i.e., funny content motivates people to share with others)
5. Utilize existing communication networks
6. Take advantage of others' resources (people become the medium, free of charge)
Examples Of Others Using Viral Marketing:
Budweiser Anheuser-Busch hired Jib Jab's Gregg and Evan Spiridellis, the creators of the web-phenom "This Land," an animated spoof of the 2004 presidential candidates, to develop entertaining content for Budweiser's website (a concept called "advertainment"). "This Land" was seen by an estimated 80 million web viewers and was fueled further by being picked up by the Today Show and others.
The Blair Witch Project All the buzz around the famous motion picture "The Blair Witch Project" originated from a simple Internet rumor that the movie was not fiction, it was actual footage of college film students who were killed in the woods by the Blair Witch ghost. The return on investment was huge.
There are numerous ways to get the word out about your company through the concept of viral marketing. You just have to be creative enough to make it work. It doesn't take a lot of money; it doesn't take "in your face" advertising. It takes enough likeability to get viewers to do the work for you by spreading the news around. Chances are you have enough contacts in your own database to get things going. Peppershock can help create this clever form of marketing through the use of our video, media production and marketing services. Contact us.
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Well spring is definitely in the air and shooting video couldn't be more fun for Boise Videographers. Outside shots start to look fresh and leaves come back on the trees making everything look more alive, makes for more compelling pieces! We just shot video from the Boise Depot looking down to the Capitol Building with the snow capped mountains in the background...oh what a wonderful site. By the way thanks to Kenny Pitman of Professional Employee Services, A.J. Allen of First Horizon Home Loans and to Ken Wood of John L Scott Real Estate for stepping in on such short notice to be our interviewees on-camera for our part in the video production of a national PBS show called MoneyTrack. Good job guys, you all get gold stars for your last minute acting skills!
Be sure to read on, we've partnered with a couple of local TV stations to get some awesome deals on advertising rates for Peppershock Clients only...you"ll see!!!
In Search of Ol' Timers to help us with some very important Nampa, Idaho History
We are looking for old Snake River Stampede footage and pictures from 1930's - 1940's! We're putting together the 90th Anniversary promotional video and are in need of some more memorabilia from that era. If you or someone you know has something, anything...let us know as soon as possible! Also, we'd really like pictures of the Old Green Queen arena and even older pictures back when it was called the Nampa Harvest Festival.Thanks to Wendy Miller at the Canyon County Historical Museum we were able to get a lot of the pictures we have now, along with all the pics at the Stampede office, but our search goes on! Call Rhea directly at 250-9041 or e-mail rhea@peppershock.com.
A Peppershock Video Production called "Polio a Crippling Fear" will be displayed at Rotary's 100th year Celebration Reception
In honor of the Rotary Centennial Celebration, an Open House Reception is to be held on Monday, April 11th at the Canyon County Historical Museum from 5:30pm to 8pm. The Centennial tribute project will be permanently displayed in the Museum complete with an Iron Lung, panels describing the effects of Polio, hospital curtains and a video produced by Peppershock interviewing family members, polio survivors and hospital staff who worked with polio patients. The goal of Rotary was to have Polio completely eradicated by the year 2005; so far we're on track with the exception of few 3rd world countries. Come join us on the 11th to unveil the much anticipated display and tribute. For more info call Rhea at 461-5070.
i48 Film Festival 2005...Here we come!
Peppershock in conjunction with a crew from KIVI Channel 6 will be participating in the 48-hour film festival again this year. Rhea is directing all those eager to take on their role in this short film frenzy. The festival begins 6pm Friday, April 22nd and must be completed by 6pm Sunday, April 24th. We'll script, find locations, props, costumes, shoot and edit everything within that 48-hour time frame. Wish us luck, and if you want to get involved we're having another Pre-Production meeting again soon, Call Rhea 250-9041. Oh and don't be surprised if you get a phone call asking if we can use your location, or certain prop or whatever the case might be for that Saturday, don't worry your name will go in the credits! For additional info go to www.revivalpictures.com/i48.html.
Peppershock Media and the Nampa Chamber of Commerce...that makes sense!
If you haven't heard about the Mercy Community Sale and the Nampa Chamber Valley Wellness Festival yet...ummm well...where have you been???? This year if you attend you're likely to get captured on video tape by us; we're working with the Nampa Chamber to put together footage of the big event happening on Saturday, April 16th, 8am - 5pm. Come out to the Idaho Center for a good cause and for your chance to win the highly publicized 1957 Chevy Bel Air Sports Coupe, or the choice of a new Honda or Toyota they are raffling away!!!! This is also a Live Auction, a Rummage Sale and a Silent auction. To donate items to the Mercy Community Sale call 463-5871 or 463-5531.
Also, we've been discussing putting together a new Nampa video, being that the old one is already outdated with some bigger name companies closing up shop or changing names.We want this for DVD distribution, Website(s) distribution...sending out with a re-location package or whatever the case may be, it's time Nampa shines. There has already been an expressed interest to have sponsors to help with the cost of putting together the video and for DVD printing & duplication. If this is something you or your company would benefit from, let us know so that we can feel confident in pursuing the idea. We want to show off the City of Nampa and we think it's possible through the support of our community feedback is very welcome at this beginning stage of the pre-production process. Contact us.
Media Audit Software...A good way for us to spend your money!
We now own Media Audit Software that has all the vital marketing statistics for the Boise Metropolitan Area! What this means is that we can perform a targeted marketing analysis and compare all the stations to see where the commercials we produce for you best fit based on your demographic, that way we get more targeted results. We've got all the stats on all the TV stations, radio stations, newspapers, local big name websites and more. If you're looking to advertise at all, let us perform an analysis and use the Ad Campaign planner to better direct your advertising dollars.
You'd be an April "fool" to pass this up!
A good deal going on with KNIN-Channel 9 and Peppershock Media right now is new Advertisers can "fool" KNIN in April with the new Advertisers special. All spots purchased through Peppershock will be matched with a rotating spot! Two for one - you'd be a fool to pass that deal up! Also, KNIN will be carrying the LDS General Conference live from Salt Lake City April 2nd and 3rd. It will air from 10am till 4pm on both days. Sponsorship opportunities for the October Conference exist. Watch for our May newsletter to find out about more events airing on KNIN- Your Entertainment Television. Call Peppershock Media at 461-5070 to set up your targeted and cost effective media buy.
Peppershock Clients Make Out with Fox-12!
The Neilson book just came out on March 25th and KTRV FOX 12 is number 1 in 3 major age groups! 18-34, 18-49 and 25-54. For any of Peppershock media clients, KTRV will honor 1Q rates in 2Q on a first come first serve basis. We do sell out of inventory so the sooner you get in the better. The Golf Show starts in June so if Golf viewers are your clients you may want to talk to Peppershock about being a major sponsor. Current sponsors include Chrysler, Pepsi, The Real Estate Group, Taco Bell, Pro Mortgage Group, Dominoes, Farmers Insurance and All About satellites. Golf Show sponsors do get a golf team on the show and it runs for 12 weeks throughout the summer on Sunday nights following Fox 12 News at 9pm. We will honor last year's rates for any Peppershock clients. We do have a sample of last years show for your review. We have room for 1 more sponsor, so call Peppershock if interested...
It's not too late to consider getting involved in The American Idol (Idaho's Fly-Away Idol) contest promotion. We are having a sing off Saturday May 7th...Carls Junior is the major sponsor on this promotion. Southwest Airlines and Eagle River Mortgage are also sponsors. For more information call Rhea at Peppershock at 461-5070.
As a media company heavily involved in advertising and networking, we're always coming up with ways for folks to get their message out, and last month we discovered from the terrific feedback we received...newsletters are very helpful! Thank you to all of you who forwarded our March newsletter on to others and to those that asked to be added to our e-mailing list. If there is someone else you know who can benefit from our newsletters and media connections, pass it on and let us know!
Another useful tool we're finding out that works quite well is to put your video we do for you on your website. We can do a Windows Media player file, QuickTime and now we can utilize the latest and greatest...Macromedia Flash Video which takes less storage space, and is better quality than anything else out there! Check it out on our homepage at www.peppershock.com and also see the potential of what this can do for you at www.boiseonlinemall.com.
If you'd like something similar done for your business contact us...it's a great way to get noticed!
Thanks for reading all the way through this, it got long, but there is just a lot of good stuff going on this month.
Your feedback is always welcome as we value our readers and want to make sure you get the most out of it. Also, if there are any questions related to video productions or to advertising...let us know, we'll do our best to answer them for you and try to provide resources where it's applicable.
Have a happy Spring season!